Marketing-for-Engineers

A curated collection of marketing articles & tools to grow your product.

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📚 Table of Contents
User Research 12,784 about 4 years ago
Market Research 12,784 about 4 years ago
Marketing without Budget 12,784 about 4 years ago
Content Marketing 12,784 about 4 years ago

📚 Table of Contents / Content Marketing
Personal blog 12,784 about 4 years ago
Medium Marketing 12,784 about 4 years ago
Promotion of your content 12,784 about 4 years ago

📚 Table of Contents
Influencer Marketing 12,784 about 4 years ago
Marketing for Product Hunt Launch 12,784 about 4 years ago
Social Media Marketing 12,784 about 4 years ago

📚 Table of Contents / Social Media Marketing
Twitter 12,784 about 4 years ago
Facebook 12,784 about 4 years ago
Reddit 12,784 about 4 years ago
LinkedIn 12,784 about 4 years ago
Quora 12,784 about 4 years ago

📚 Table of Contents
Lifecycle Email Marketing 12,784 about 4 years ago
Cold Emails Marketing 12,784 about 4 years ago
Building Partnerships 12,784 about 4 years ago
Psychology in Marketing 12,784 about 4 years ago
Business Model and Pricing 12,784 about 4 years ago
Marketing Automation 12,784 about 4 years ago
Moving to SaaS model 12,784 about 4 years ago
Other Useful Materials 12,784 about 4 years ago
Authors 12,784 about 4 years ago
Future Plans 12,784 about 4 years ago

🔎 User Research
Design-oriented video on performing . More good videos & guides on UX personas and research methods: ,
Practical Guide to Empathy Maps Empathy Mapping is one more technique, which widely used in UX for user research. This and will give you good overviews of this approach
video 9-min on creating a Persona, when you already have something to analyze: website, followers for your product on Twitter\Facebook, first users or paying customers
blueprint Simple for conducting a thorough buyer's journey study. It's a bit old article, but it has a nice plan for making user research interviews (study) with current or potential users
Asking the right questions during user research, interviews and testing will be in use when you actually start talking to the potential user (😤 you must do this)
Doing Customer Discovery video + by Steve Blank
video 16-min from Stanford online course on Customer Development and Lean Startups
What is Customer Discovery? video from Coursera course. You can watch it without registration
here Google search ( you will find how to make clever googling with advanced search)
Twitter Advanced search and comprehensive how to use it
article LinkedIn search and brief from the LinkedIn team on how to use their new search (it's very easy!)
Pipl helps you to find information about email's owners
Generator The Buyer Persona Word Doc from HubSpot can help you to make the first hypothesis for your persona
TypeForm is an easy-to-use, mobile-optimized form-builder that's great for gathering online surveys. You also can use Google Forms for making online surveys

Market Research
How Identify Your Competitors and Surpass Their Marketing Strategies by photoslurp team
Google Advanced Search Operators is a competitive audit tool to help you find exactly what you’re looking for
Twitter Advanced search is an easy way to search anyone on Twitter
SimilarWeb provides detailed info on different sites & overview of their marketing strategy. A free version is pretty good
Alexa is one of the oldest web analytics tools out there, but it’s still a great option with strong free version
Social Mention is a nice free tool, which provides real-time search on brand mentions
Buzzsumo With you can find the most shared content for a given topic or competitor. In a free version you will get the full page of content with many filters
Siftery and allow you to find alternatives to any product

Marketing without Budget
Do Things that Don't Scale by Paul Graham. He is a co-founder of Y Combinator, a computer scientist, investor, and entrepreneur. Paul shows how such popular companies as Stripe, Airbnb or Facebook got their first users. It's a more philosophical read for helping your brain to think in the right direction
How to Grow Your Startup on a $0 Marketing Budget by Hiten Shah. It highlights a bunch of different ideas to try
How We Got Our First 2,000 Users Doing Things That Don’t Scale by amazing Ryan Hoover, co-founder of Product Hunt
How we got from $0 to $75,000 MRR with zero marketing budget by Sergei Gusev. They sent free products (designer fragrance) to the market influencers and got video reviews. It grew their sales dramatically!
How We Got Our First 100 Paying Customers in 24 Hours by Alex Turnbull, founder of Groove
Comment Marketing: How to Earn Benefits from Community Participation by Rand Fishkin. You can gain attention to your company by sharing meaningful opinions and thoughts. Rand Fishkin made an excellent 9-minute video on using this technique 👌
Online Courses How to create and to get users for your product. Very clever marketing tips in these The Startup Chat podcasts!
5 Places to Find and Poach Your Competitors' Customers . Sapph shares many smart ways to find leads and pitch them
Hacking the Press: Clever Ways to Get Free Press Coverage with Zero Budget by Tucker Schreiber from Shopify. The post is focused on an online stores industry. But the principles of getting free press attention are applicable to any market
How to Get Press Coverage for Your App : a practical guide from Dan Counsell, indie developer & agency founder
Referral Marketing and can give you word-of-mouth growth. For inspiration check . These useful guides were prepared by Brandon Gains from Referral Saasquatch
5 Low-Cost Guerrilla Marketing Tactics via Braveen Kumar. Direct offline exposure via foot traffic would suit physical products and brave founders
Use free tools for lead generation when you have a difficult software product with many use cases. It's a great way to show the benefits of your main offering and increase brand awareness. This post shows how to sell Clearbit API-solution via free easy-to-use tools. You can invest your time and make some free stuff as well — UI kits, browser extensions, funny games or open-source tools

💎 Content Marketing
Should You Blog? Before starting ask yourself: (podcast)
How to Use Customer Research to Get Better Results from Your Content Marketing Program by Crazyegg
How to Generate Strategic Content Ideas for Each Funnel Stage by Tyler Hakes
Growing From 0-12k Organic Visitors by Mapping Content to the Sales Funnel by Benji Hyam. This post shows how to make the content strategy for a mobile and web-oriented blog
Behind the Scenes: How We’ve Built a $5M/Year Business in 3 Years With Content Marketing by Alex Turnbull. An exciting story of how Groove rebuilt their content marketing strategy with the focus on what could actually help their market
Creating Content That Generates 400,000 Targeted Visitors A case study with the framework on by Brian Dean
How to convert leads directly off of your blog with help on Popups 💰 by Benji Hyam
How To Convert Blog Traffic Into Customers With CTAs: The Complete Guide by Devesh Khanal
How to Turn Your Blog’s Thank You Page Into a Lead Generating Machine by Emil Shour
Content Marketing ROI: How We Measure Success at Hubstaff by Ilia Markov
The Customer Acquisition Cost of Content Marketing And don't forget to calculate . Devesh Khanal has divided the cost into 3 categories: costs per article, salary costs and technology costs. You can repeat his calculations for your case and get approximate budgets

💎 Content Marketing / Personal Blog
How We Come Up With Ideas for the Blog by Emily Triplett Lentz from Help Scout team
How to Generate Content Ideas With These 3 Awesome Tools . Robert Katai shows how to use tools 🔎 to find out what people are asking about your industry (via keywords)
266 blog post ideas from Ed Leake. It’s a mix of many topics to write about. Feel free to scroll it and steal relevant stuff
A Simple Guide To Figuring Out What To Blog About . As Marko Saric mentioned, 🙏 the perfect topic is found by interlinking your passion and personality with the demand from the market
Research on writing viral headlines by Steve Rayson from BuzzSumo
30+ Ultimate Headline Formulas for Tweets, Posts, Articles & Emails from Buffer team
Copywriting Headlines That Sell (with Templates & Swipe File) via KopywritingKourse
The 3-Step Bulletproof Formula To Writing Kickass Blog Post Headlines by Danavir Sarria
Why Writing Creative Headlines Hurt Conversions: What We Learned Analyzing 150,000 Opt-Ins by Sean Bestor
The Complete Guide to Blog SEO . Ryan Stewart covers more than just making your blog SEO-friendly. Ryan talks about blog strategy, keywords research, and promotion of your blog via building links to posts
How To Rank Your Blog Posts On Google’s First Page . Marko Saric keeps focus on SEO optimization for WordPress blogs
The 10 Types of Content That Work Best for SEO . Rand Fishkin advises on which format should you use for your project
How To Use 11+ Free Tools To Find Prequalified Content Ideas for SEO from Nate Shivar. The article will teach you how to prequalify your content ideas with SEO research
Hemingway App
Ginger Grammar Checker
Readable.io
Grammarly Browser extensions, like
this site To check that your content is unique you can use or online tools. I use this

💎 Content Marketing / Medium Marketing
FAQ from Medium on Writing
Useful keyboard shortcuts
How to insert code blocks & inline code to your articles
Tips and tricks for Medium writers
How to add draft or post to publication
What are the pros and cons of publishing via Medium vs. your own domain? via Quora
Tip on how to see all your followers on your Medium collection
How to write Medium stories people will actually read by Quincy Larson
making your publicatio Guide from Medium team on (basically, your blog) and nice tutorial by Elizabeth Tobey
Medium’s Most Recommended Stories of 2016 by Levent Aşkan
How to Win at Medium (advice on the title, text formatting & images) by Elizabeth Tobey
35 Actionable Tips to Grow Your Medium Blog (timing, some promotional tips) by Ali Mese
What I learned from analyzing the top 252 Medium stories of 2016 by Quincy Larson

💎 Content Marketing / Promotion of your content
39 Free Places to Promote Blog Posts Once You Hit Publish . Learn about every platform before sharing your content there (or you will become a spammer💩). At the end of the article Shafi Khan mentioned other important rules to follow
Content Promotion: How We Grew from 0 to 32,977 Users in 5 Months With Zero Paid Traffic . Benji Hyam talks about community-driven content promotion. It means, that you engage with the targeted community and then share your content so that it adds value
17 Advanced Methods for Promoting Your New Piece of Content by Kissmetrics team
Boost Social Sharing From Your Content . Sarah Peterson shared methods, that will help readers to easily share your posts
Blogger Outreach: How to Get Influencers to Promote Your Content for Free A useful guide on by Brian Dean
I Asked 235 People to Tweet My Article and All I Got Is This Cheerless Case Study . It's an interesting experiment! Joshua Hardwick cold emailed writers who tweeted similar posts and asked for a promotional tweet. You can try this too
Sharing Other People Content and Simultaneously Promoting Your Own by Paul Shapiro. 😯 Have you ever tried to include your blog in the UTM parameters of somebody else blog post? Paul will teach you this smart hack
Strategic Guide to Reposting Content on Medium and LinkedIn by Ryan Battles. Does re-publishing strategy lead to growth or penalties? Ryan Battles made informational podcast & article on the topic
The Simple Way to Get People to Read Your Blog Post on Facebook by Adam Rogers. Nice ideas on optimizing your republished piece of content on Facebook
How to get featured on large publications with republished content by Sarah Peterson

💃Influencer Marketing
What is influencer marketing and how to find influencers? by Ash Read from Buffer
The Ultimate Guide to Influencer Marketing by Jason Quey from Sumo
Influencers definitely should be compensated. The only question is how by Yuval Maoz
The Exact Email Scripts I Use to Connect With VIP’s by Alex Turnbull, founder of Groove
8 Email Pitch Templates to Partner with Influencers by Sapph. Nice guides & examples for asking promotion, contribution, partnership or review from the influencer. Customize and use them!
I Just Deleted Your Outreach Email Without Reading. And NO, I Don’t Feel Sorry 😱 by Tim Soulo. Tim shows cool examples of how to email influencers in the right way. Please, read this post before contacting opinion leaders!
If you can’t express yourself by email, you’re not worthy of anyone’s time by Pieter Levels. People are busy and you should avoid vague messages, which only steals time. Read this brief article to understand what opinion leaders want to see in their inbox
Finding influencers on Twitter Good videos on and by 123 Reg team
The Barney Stinson’s Playbook For Cold Tweeting Influencers by Noam Avigdor
4 Tips for Reaching Out to Someone You Admire on LinkedIn by Lily Herman
26 Headliners on How to Connect with Influencers at Conference by Venngage. Don't be afraid to talk to people!
Connecting with Others: What Have You Done for Me Lately? by Noah Kagan, popular IT entrepreneur & influencer. I loved his brief instruction on making it easier for people to say YES to your request
How We Got 1,000+ Subscribers from a Single Blog Post in 24 Hours by Alex Turnbull. Groove team built relationships with influencers for getting the first readers on their blog. Very smart tactics there!
This Songwriter Accidentally Executed Influencer Marketing Perfectly and Got 40k Viewers Overnight by Benji Hyam
How Influencer Marketing helped us grow from $0 to $700k+ monthly revenue . Sergei Gusev shows how they scaled influencer marketing with the help of paid influencers marketing platforms. The 1st part of his story is
Find Twitter Influencers via Klear . It's free for 10 keyword searches ("skill"). The paid version has more advanced options
Twitonomy gives detailed info about influencer from his Twitter profile. It can show people who are interacting with the influencer on a regular basis. Those people can become your starting point to get to the top-niche person
Followerwonk Analyze gives a huge database about any Twitter user's network. This free tool shows you info on user followers and people, whom this user follows. So you can find the best time to engage, popular users, location info, etc
Selfoss Use RSS apps for getting content from influencers' blogs. You can comment on those posts and share good ones via your social media. is a good RSS app. It's an open-source, so you may dig into its code and customize things

Marketing for Product Hunt Launch
How to Launch on Product Hunt 🚀 by Product Hunt team
Product Hunt 101 from one of the top hunters, Robleh Jama. It's very useful to listen to the launch algorithm from the person, who submit a lot of different products
The SaaS founder’s guide to Product Hunt from the Russian company, Amplifr. It's a nice tutorial about your product preparation (onboarding, language check, emails and other not obvious stuff)
Master Checklist for Launching on Product Hunt (spreadsheet) by SpreadShare team
Launching on Product Hunt: what works and what doesn’t [guide & case study] by 3D modeling app, who launched on PH in December 2016. These folks have not typical "sweet product for startup audience" and their launch was "so-so" good. I encourage you to think about resources you will invest in PH launch versus possible outcome!
Is Product Hunt useful for developer tools? it's our story of launching on PH. We shared our marketing tactics and all results: traffic numbers, trials installations and sales. Also, we made a talk on Product Hunt meetup, here is from it. Hope, it will help some of you to succeed on Product Hunt!
Launching on Product Hunt: A curated checklist from +50 successful launches by Hidden Founders team
All-time Leaderboard You can find a list of top hunters at or
100 least upvoted projects on PH A dynamic list of the . It's good to check failed PH launch cases
Daily Top 5 products on PH in one chart , which can show you dynamics of upvote grows on a daily basis
Daily, monthly, and yearly analytics with Product Hunt data Product Hunt Analytics:
MakerTools allows you to create a Twitter list of all the wonderful folks who upvoted your product. It's a good practice to thank those people for supporting your PH launch via Twitter
Crisp Live Chat is very useful during your launch campaign when people ask things in a real-time. Such communication can increase conversion at your site and give you a lot of insights. We use the free version of it and it's awesome so far

📷 Social Media Marketing
How to Create a Social Media Marketing Strategy From Scratch by Kevan Lee, Buffer Marketing Director. It's a comprehensive long-read about basic of making your SMM strategy
The Improved Social Media Content Strategy That Boosted Visits by 230% Case-study from Hubstaff:
10 Ways to Write Damn Good Copy Guide on Copywriting for social media:
The Psychology of Social Sharing: How to Shape Your Content According to What People Want to Share via Canva
Buffer When you have multiple Social Media accounts, use dashboards & tools for managing them in one place. My favorite ones are and (both have free options). These tools have built-in analytics. So you can pick simple metrics that are meaningful and can be analyzed
Pablo and for fast creating of nice-looking images (both free)
Nuzzel can show you the top content being shared among all your followers on Twitter and Facebook. You can use that content for sharing or as an example. It's a free tool
Google Analytics Campaign URL builder for making UTM codes and here is a guide on from Hootsuite

📷 Social Media Marketing / 🐦 Twitter
How to Get Higher Tweet Engagement? We Analyzed 23,858 Tweets by Karola Karlson. It's a long read about what, when and how to tweet. Although the main focus is on the marketing industry, the key insights will be useful for tech as well
8 Tactics for Increasing Your Twitter Reach by Patrick Whatman
Get More (High Quality) Twitter Followers by Stalking Influencers by Paul Shapiro
5 ways to increase your Tweet engagements with emojis from the Twitter team
I Automated My Tweets for 30 Days and This is What Happened by Tami Brehse. Tami scheduled 60 tweets with her blog posts for one month. Her overall site traffic showed how people actually engage with automated tweets
Twitter Deep Dive: How to Use Social Media to 10x Your Website Traffic (video) by Tara Reed. Tara shared a cool guide on building Twitter strategy and automating your engagement workflow. Clever automation is awesome 👌
How to automate Twitter content curation with RSS blog feeds . Jeff Bullas uses Dlvr.it for automation, this tool has a good free plan. Be aware, that simply spamming content to your social networks will not work out
The Pros & Cons of Twitter Automation by Michael Georgiou. Check possible downsides to know how to avoid them
Is “fake” Twitter following working? by Karola Karlson. New accounts suffer from a lack of followers. Follow-Unfollow tools seem like an obvious solution to give you the "first followers". But in most cases, it will be bots or inactive users
7 Twitter Direct Message tactics absolutely anyone can use by Paz Segura
Why Twitter Auto DMs are Evil (and what you should do instead) by Melissa Culberson. Melissa proves, that if you send impersonal auto-DM with some spam, that will only annoy your users
Case study when auto-DMs actually were working by Nik Nitro. Welcome auto-DMs should be used only when it provides tangible value to a new follower. Nik shows his example
Be aware of Twitter tweet & DM limit
Guide to Twitter Ads: How To Launch an Ad Campaign
Buffer and for scheduling (were mentioned already)
Trend24 shows the latest Twitter trending topics (hashtags) throughout the day locally and globally
Hashtagify is an advanced Twitter Hashtags search engine. It recommends you related hashtags to your keyword, shows several influencers for this keyword and relevant tweets. Very useful free tool for choosing hashtags for your tweets!
Statusbrew allows you to manage your followers (Audience Feature) and scheduled tweets. Statusbrew finds inactive, spammy or not following back accounts. The tool has a very good free version
Followerwonk Analyze gives a huge database about any Twitter user's network. This free tool shows you info on user followers and people, whom this user follows. So you can find the best time to engage, popular users, location info, etc
Twitonomy provides you detailed info about your Twitter account (or any other). Twitonomy UI is terrible. But it can show analytics of your hashtags usage, daily activity (time & days), followers, retweets statistics. All these insights are available in the free version. Also, this tool is useful for Influencer Marketing research
Dlvr.it and for grabbing website RSS feeds and auto-sharing the content. Free accounts permit several RSS feeds
Twitter Follower ,free extension for multi-follow (or unfollow) users on Twitter
script 144 about 2 years ago If you want to spend less time reading tweets, you can automatically unfollow people. This from Felix Krause unfollows everybody and puts those followers into a list called "Old Follow"
Scoutzen allows you to download Twitter followers from your public or private lists. Pretty useful!
The Big List of Twitter Tools: 93 Free Twitter Tools and Apps to Fit Any Need I mentioned tools, that I personally use. However, there are plenty of other great tools to try: by Kevan Lee from Buffer team

📷 Social Media Marketing / Facebook
The Ultimate Guide to Facebook Engagement in 2017 Many interesting thoughts on content, post types and other beginners questions: by Susan Moeller
How to Start Your Facebook Business Page by Alex York
How to Write Facebook Status Updates That Will Leave Your Audience Coming Back for More by Neil Patel. It's a useful read, but be aware of many promotional ads with Neil face
How to Stand Out with a Brilliant Facebook Cover Photo by Adrienne Branson
Facebook page promotion tips by SocialSpacers
The Complete, Always-Updated Guide to Facebook Advertising by Kevan Lee, Buffer Marketing Director. Buffer has put together a comprehensive guide on learning Facebook advertising, from the ad setup to analysis
The Beginner’s Guide to Writing Facebook Ads Good advice on Ad Copywriting: by Joanna Wiebe
11 Storytelling Formulas to Supercharge Your Social Media Marketing will help you with copywriting as well
Practical post on creating emotional Facebook ads by Karola Karlson from Kissmetrics
16 Secrets the Pros Use to Create Great Facebook Ad Designs by Massimo Chieruzzi from AdEspresso team
The Primary Reasons Your Ads Don’t work and Keys to Facebook Advertising Success by Jon Loomer
After 1.6 Billion Ad Impressions and 408 Facebook Ads, Here’s What I’d Do Differently by Karola Karlson
What I learned spending $2 Million on Facebook Ads by Noah Kagan
The Complete Guide to Facebook Ads Manager: How to Create, Manage, Analyze Facebook Ads from Buffer team
The Facebook Pixel: What It Is and How to Use It from Hootsuite team. Facebook pixel is code that you place on your site to track conversions from Facebook ads, optimize ads based on collected data, build targeted audiences for future ads and remarket to qualified leads. We started using Facebook Pixel after 6 months of actively working on . This was a mistake. If we used it earlier, we would collect data from all this time for paid marketing on Facebook
6 Ways to Add the Facebook Pixel to Your Website by Jon Loomer
101-Point Guide To Master: Facebook Custom Audiences by Karola Karlson
The Big Damn Guide To Facebook Ad Targeting by Kane Jamison
Messenger As a Destination for Facebook Ads (podcast) and by @Mssg
How to Use Facebook Insights & Analytics to Boost Social Media Marketing Strategy by Alfred Lua from Buffer
using remarketing and targeted content creation to get more conversions out of your Facebook ad Good video on . Ryan Stewart talks about the marketing funnel framework and touchpoints that you have to build for your campaign
Facebook Website Custom Audiences: A Definitive Guide for Remarketing by Jon Loomer
A/B Testing Facebook Ads: 121 Tips & Ideas for Extraordinary Discoveries by KlientBoost
Facebook Ads Bidding 101: Everything You Need to Know by Massimo Chieruzzi from AdEspresso team
29 Facebook Ad Mistakes That Are Budget Drainers by Johnathan Dane from KlientBoost
Facebook Ad Conversion Attribution: What You Need to Know by Jon Loomer
Facebook Ads Review 101: Rules to follow to get your ads approved quickly! by Massimo Chieruzzi
The Ultimate Guide to Facebook Video Ads by Digital Marketer. High five if you have read until this point ✋
every people who clicked on your link How to retarget on Facebook Ads . And even more advanced Facebook retargeting for your by PixelMe team
How to Create Facebook Custom Audiences from Facebook Group Members by Grouply team
How to export your complete Facebook friends list to Excel

📷 Social Media Marketing / Reddit
How to Use Reddit: Beginners Guide by Braveen Kumar
Reddiquette . Pay extra attention to the "please don't" section
Self-promotion on Reddit
A complete glossary of Reddit terms
How to Promote on Reddit without Getting (Shadow) Banned or Deleted by Vyper.io team
My Experience & 9 Ideas for Advertising on Reddit by Nate Shivar
How To Make Your First $1,000 with Reddit Ads by Ryan Luedecke. It's an old, but super informative tutorial
The Reddit Ads Experiment: What We Learned for $250 by Alex Berman. Spoiler: "we got a clear confirmation that the Reddit community is still Ad-proof and smells/ignores promoted posts"
How to Build a Passionate Fanbase with Reddit by Ana Gotter
How To Use Reddit For SEO & Content Marketing Research Another interesting case: by Nate Shivar
Later helps to schedule your posts to Reddit and cross-post your link to other subreddits. The tool has a free option
Subreddit Analysis Tool from Later . It's a free tool to get insights about subreddits
Reddit Insight is an analytics tool for real-time post tracking, single-user tracking, and other data analysis
SnoopSnoo provides Reddit user and subreddits analytics
RedditList is useful for digging up worthwhile subreddits
Reddit converter converts your text (blog post) to Reddit markdown

📷 Social Media Marketing / 👽 LinkedIn
Want to Effectively Raise Your Linkedin Profile? Follow These Tips by Larry Kim
5 Templates That'll Make Writing the Perfect LinkedIn Summary a Breeze by Aja Frost
7 LinkedIn Summary Examples That Make You Look Good by Melissa Williams
How I Got 425% More Page Views on LinkedIn — and You Can, Too by Aja Frost
Using LinkedIn: 7 of my favorite tips by Susan Hallam from Hallam
11 Quick Questions to Ask Yourself Before Accepting a Stranger's LinkedIn Request by Inc.com
255,262 Views on LinkedIn in 30 Days: Here’s Everything I’ve Learned by Gregory Ciott
We Analyzed the 3,000 Most Successful LinkedIn Publishing Posts by Paul Shapiro
The Most Successful LinkedIn Headlines and Topics of 2016 by Steve Rayson from BuzzSumo
How to Publish on LinkedIn Pulse: A Beginner's Guide by Carly Stec. When you have published your post, tweet it with “tip @LinkedInEditors” message. It will maximize your chances to be featured on LinkedIn Pulse Channels
11 Signs That You've Mastered LinkedIn . Tony Messer gives a general overview of using LinkedIn with a sales purpose
The Anatomy of Great LinkedIn Sales Message by Emma Brudner. The example is kind of formal, but it worth to try out
How to Write Reply-Worthy LinkedIn InMail by Melissa Williams from Yesware team
The ingredients of a Great LinkedIn Sales Message by Mark Williams
LinkedIn Company / Business Page Best Practices with Examples from ShivarWeb staff
Company Page Best Practices with Page Examples via LinkedIn
LinkedIn Analytics for Company Page by Hootsuite team
LinkedIn Ads: Step-by-Step Tutorial by AdEspresso team
How to Advertise On LinkedIn Effectively by Nate Shivar
The Ultimate Guide to LinkedIn Conversion Tracking by Tom Whiley
5 tactics which can help reach your ideal audience and increase conversion rates. Written by Michael McEuen
script If you need to grow your LinkedIn connection base, use this . It will automatically add targeted people from the "People You May Know" section. You only need to choose the keywords
Dux-Soup is another good tool to automatically add LinkedIn connections + send invitations. A free account is not very useful but the paid version is pretty good (worth 15$ a month). It has auto-inviting with personalised messages, auto-messages to 1st-degree connections, downloading your tag-lists with links to profiles
LinkedIn X-Ray Search tool using Google . With a free account, you only get 100 search results. To get around this limitation you can use X-Ray Searching

📷 Social Media Marketing / ❔Quora
Growth Hacking 1,500+ Visits From Quora by Ryan Stewart
How to Get Thousands of Leads from Quora in Five Months by Josh Fechter, the "Top Quora Writer of 2017."
How To Use Quora For SEO & Content Marketing by Nate Shivar

Lifecycle Email Marketing
The Anatomy of a Welcome Email by Customer.io team
Trial expiration email best practices by Garrett Dimon
Upgrade Emails that Convert by Customer.io team
3 Lessons Learned From Testing Hundreds Of Onboarding Emails by Alex Turnbull
3 copywriting mistakes that could be hurting your lifecycle emails by Alli Blum
How to Bring 👻 Inactive Users Back from the Dead with Emails by Ty Magnin from Appcues
User Onboarding isn’t a feature, it’s an evolving quality of your entire customer experience via Samuel Hulick. You can work really hard and get a lot of traffic or trial signups. But if your onboarding experience and converting users to customers suck, you will lose the game
Pinterest Onboarding Emails For getting an inspiration for your onboarding and product emails, you can check examples from big companies: , , and
How To Build And Scale A Curated Newsletter In 5 Easy Steps by Madhav Bhandari
Newsletters: General Overview and by Benchmark Email team
14 High Converting Places to Add Email Signup Forms to Build Your List from Optinmonster team
10 Most Common Newsletter Mistakes & Check-List for Fixes by Karolina Jasvinaitė. Besides avoiding these mistakes, you should figure out how to provide a consistent value without making your newsletter a "promotion" list
10 Rules to Make Your Email Newsletter Design Beautiful yet Effective by Karolina Jasvinaitė
Good Guide to Email Design with Checklist via Campaign Monitor
A simple improvement to product announcements Now let's focus on launch emails & release notes: by Intercome
The 20 Best Product Launch Emails That Reengage Users by Appcues team
A little thing about release notes. Why they’re important to us, and how we approach the writing of them at Slack
How Our Product Update Emails Get a 68% Response Rate by Groove Team
21 Little Known Reasons Why Your Sales Letter Is Not Converting by Danavir Sarria
A Beginner’s Guide to A/B Testing: Email Campaigns That Convert from Kissmetrics blog
A/B Test Your Email Marketing: How to Get Started, What to Test, and 20+ Apps to Help from Zapier blog. * from Emailmonday
Everything You Wanted to Know About Email CTA Buttons by Really Good Emails
Best Practices for Buttons: The User Experience of colors by Luca Longo. Good post to help you choose your CTA button
164 Email Subject Lines to Boost Your Email Open Rates by Optinmonster team. Good inspirational examples to try out
The Ultimate Lifecycle Email Marketing Guide by Jimmy Daly from Vero. The guide has 135 email examples broken down into 5 categories and 41 sub-categories
What is Drip Marketing? The Complete Guide to Drip Campaigns, Lifecycle Emails, and More by Joe Stych from Zapier. It's a part of , which has 11 more chapters to read. I told you, it's a huge library!
Email copy from great companies Websites with awesome email examples: and
Email sequences / Email drip campaigns examples is a nice to place to see how other companies build their campaigns. Most of the examples are from software, marketing or informational products
mind-blowing UserOnboard site Look this with many examples of how popular web apps handle their onboarding experiences. The author, Samuel Hulick, made screenshots with explanations of every user's step — from signing to the welcome email
8 Free Newsletter Services

Cold Email Marketing
The Cold Sales Email Bible (a guide with templates) by Sean Bestor
How to Warm Up Prospects Before Sending Them a Cold Email? by Cathy Patalas. Cathy's article proposes simple actions, that may seriously increase your cold email open & reply rates
11 Cold Email Templates & Examples by Melissa Williams These are very creative! Grab some and personalize it for your target audience. Don't forget to do the research first! You need to really know the person you’re writing
9 Cold Email Formulas That Just Plain Work . One more good tutorial from Yesware team
101 Sales Email Templates 📚 Attach.io team prepared email examples from cold outreach to LinkedIn intro messages
14 Deliverability Checks to Carry Out Before Sending Your Cold Email Campaign by Cathy Patalas
Mass emails that look like you wrote every one to 3.5x your response rates by Sapph
10 cold email tips I used to get 60,000 signups by Dunja Lazić
How to get a $3,000 monthly contract (with exact scripts) by Bryan Harris
Why Every Outbound Campaign Needs 8 Emails via Salesfolk. It's a case-study of Ambition, YC startup, who used cold email campaign and automation to grow sales
Admire someone? Write them an email, you might be surprised And here is some inspiring story from Android Programmer at Basecamp, who just cold emailed people: . Written by Dan Kim
How to Find Any Email Address: The Complete List of Tactics (2017 Edition) by SEO Sherpa team
Step by Step Process to Find Anyone’s Email Address by Ryan Stewart
How To Send Better Email & Avoid Email Spam Trigger Words by Nate Shivar
11 Tips to Clean Up Your Dirty, Wordy Writing Funny short video with by Grammarly
80 Powerful Email Endings To Make People Remember You by Dmitry Dragilev
What to Do When You See Negative Replies to Your Cold Emails? by Cathy Patalas
Timing is everything: what Intercom data says about the best time to send a message by Geoffrey Keating
Norbert for finding emails. It gives you 50 free email searches once you create an account
Streak for Gmail for scheduling emails to be sent later and managing your connections. With this tool, you can also see who has opened your email
GMass for cold mass emailing. You can use GMass for free to send 50 emails per day
Time Converter will help you to schedule cold emails considering different time zones

Building Partnerships
How to Write Emails Like a CEO by Andrew Torba
5 rules for good email etiquette by Mattan Griffel
Silicon Valley Etiquette by Romain Serman
New LinkedIn Search Tips on the and by Aja Frost
15 Places Where You Can Find Prospects, Other than LinkedIn by Cathy Patalas
How to Network at a Conference from wikiHow
How to generated $91 735 in revenue from tech conferences: Guide for finding clients at events from YouTeam
How to Use Conferences to Grow Your Startup podcast by Hiten Shah & Steli Efti
How To Create A Follow Up Email in 5 Simple Steps by Hubspot team
Co-Marketing: How to Reach New Customers With Strategic Partnerships by Braveen Kumar. Recommendations will suit companies, who have physical products

🕵️ Psychology in Marketing
Psychology of Marketing: Using Maslow’s Hierarchy of Needs by Neville Medhora
An Enormous Guide to Emotional Marketing by Nick Kolenda
Cognitive bias cheat sheet (long-read) by Buster Benson
Scarcity in UX: The psychological bias that became the norm by David Teodorescu:
Mental Models and User Experience by UXmatters
The Paradox of Choice TED Talks on Psychology of Choice: and
TED Talk: What physics taught me about marketing by Dan Cobley
31 Copywriting Tips Based on Psychology and Linguistics by Nick Kolenda
Color in Design: Influence on Users' Actions by TubiK Studio
12 Ways to Build Social Proof (From Scratch) by Sarah Peterson
The Psychology of Marketing: 18 Ways to Use Social Proof to Boost Your Results by Alfred Lua from Buffer team
The psychology of sending good triggers (Emails and Notifications) by Nir Eyal & Ximena Vengoechea
The Five Types of Virality and choosing the right one for your product to grow by Josh Elman
guide on it Mastering work with "micronetwork" can help you achieve virality in your activities. Nick Kolenda made an excellent
Great post how to be less emotional to the criticisms of your software and be more empathetic to users pain by Phil Haack, GitHub Engineering Director
The Law of Shitty Clickthroughs or over time, all marketing strategies result in shitty clickthrough rates. This article explains how to deal with it

Business Model and Pricing
Business Model Canvas Explained Let's start with the basics: video and one more great from Steve Blank
On Pricing and Discounts by Jon Loomer
How Much is Your App, Skill and Time Worth? by Peter Witham. It's more a philosophical read from my friend, who tries to prevent you from charging the low price for your mobile apps or any other product
Psychological Pricing: A Gigantic List of Strategies by Nick Kolenda
Picking a pricing strategy for your SaaS product by Des Traynor, Intercom co-founder
Why You Should Change Your SaaS Pricing Every 6 Months by Jordan T. McBride
9 Pricing Strategies to Explode Your Revenue (Backed by Psychology) by Nico Moreno
Hacking Competitive Pricing Analysis with Scraping by Matthew Barby

🔮 Marketing Automation
What Is Marketing Automation? A 5-chapters overview from Salesforce:
Segment will help you integrate tools for analytics (ex. Mixpanel, Google Analytics, Kissmetrics) and marketing (ex. Mailchimp, Salesforce) via one place, one single API. It's like a “hub” through which all data flows. These 2 videos explain and . Segment also has a nice on their own site, while post shares experience of a startup who implemented it

Moving to SaaS model
The business of SaaS Excellent guide from Stripe team on : Understand why SaaS businesses work and how to grow them. The first read you should start with!
How To (Actually) Calculate CAC Advanced guide on CAC and CPA: (and )
Prioritizing product announcements in a SaaS world with Intercom team
Funnel charts in Google Sheets using the chart tool, formulas and Apps Script . It can be used for making your sales or analytics funnels right in Spreadsheets

Other Useful Materials
App Launch Guide 3,967 over 3 years ago aims to be an indie dev's definitive guide to building and launching your app, including pre-launch, marketing, building, QA, buzz building, and launch
Awesome-Indie 9,968 6 months ago is a great resource for independent developers to make money. Done by Joan Boixadós
The Side Project Marketing Checklist is a comprehensive, chronologically ordered list of marketing tactics and ideas that you can try with your next side project. The list was created by a developer, and is
Marketing for App Developers is a thorough iOS app marketing deck, given at Release Notes 2017, chock-full of references. Includes competitive analysis, content marketing, ASO resources. From designer and marketer Tracy Osborn
THE BAMF BIBLE is the complete recipe book of growth hacks (300+ pages of how-to tactics) from Josh Fechter & community. It covers marketing tips for Facebook, LinkedIn, Quora, Instagram, Twitter, YouTube, Content Marketing, Cold Emails, Backlinks and much-much more!
MAKE is the book on bootstrapping your startup the indie way from Pieter Levels – the creator of Nomad List. It's basically an imprint of his experiences creating his products from the past several years. Most of the book content is very practical and approachable, aimed to try things yourself
The Four Steps to the Epiphany or Successful Strategies for Products that Win by Steven Blank
Stripe Atlas guides to running an internet business

👩‍💻 Authors
[email protected] Lisa Dziuba ( )
[email protected] Ahmed Sulaiman ( )

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