Marketing-for-Engineers

Ask on Twitter

on performing . More good videos & guides on UX personas and research methods: ,

Empathy Mapping is one more technique, which widely used in UX for user research. This and will give you good overviews of this approach

9-min on creating a Persona, when you already have something to analyze: website, followers for your product on Twitter\Facebook, first users or paying customers

Simple for conducting a thorough buyer's journey study. It's a bit old article, but it has a nice plan for making user research interviews (study) with current or potential users

will be in use when you actually start talking to the potential user (😤 you must do this)

+ by Steve Blank

16-min from Stanford online course on Customer Development and Lean Startups

video from Coursera course. You can watch it without registration

Google search ( you will find how to make clever googling with advanced search)

and comprehensive how to use it

LinkedIn search and brief from the LinkedIn team on how to use their new search (it's very easy!)

helps you to find information about email's owners

The Buyer Persona Word Doc from HubSpot can help you to make the first hypothesis for your persona

is an easy-to-use, mobile-optimized form-builder that's great for gathering online surveys. You also can use Google Forms for making online surveys

by photoslurp team

is a competitive audit tool to help you find exactly what you’re looking for

is an easy way to search anyone on Twitter

provides detailed info on different sites & overview of their marketing strategy. A free version is pretty good

is one of the oldest web analytics tools out there, but it’s still a great option with strong free version

is a nice free tool, which provides real-time search on brand mentions

With you can find the most shared content for a given topic or competitor. In a free version you will get the full page of content with many filters

and allow you to find alternatives to any product

by Paul Graham. He is a co-founder of Y Combinator, a computer scientist, investor, and entrepreneur. Paul shows how such popular companies as Stripe, Airbnb or Facebook got their first users. It's a more philosophical read for helping your brain to think in the right direction

by Hiten Shah. It highlights a bunch of different ideas to try

by amazing Ryan Hoover, co-founder of Product Hunt

by Sergei Gusev. They sent free products (designer fragrance) to the market influencers and got video reviews. It grew their sales dramatically!

by Alex Turnbull, founder of Groove

by Rand Fishkin. You can gain attention to your company by sharing meaningful opinions and thoughts. Rand Fishkin made an excellent 9-minute video on using this technique 👌

How to create and to get users for your product. Very clever marketing tips in these The Startup Chat podcasts!

. Sapph shares many smart ways to find leads and pitch them

by Tucker Schreiber from Shopify. The post is focused on an online stores industry. But the principles of getting free press attention are applicable to any market

: a practical guide from Dan Counsell, indie developer & agency founder

and can give you word-of-mouth growth. For inspiration check . These useful guides were prepared by Brandon Gains from Referral Saasquatch

via Braveen Kumar. Direct offline exposure via foot traffic would suit physical products and brave founders

when you have a difficult software product with many use cases. It's a great way to show the benefits of your main offering and increase brand awareness. This post shows how to sell Clearbit API-solution via free easy-to-use tools. You can invest your time and make some free stuff as well — UI kits, browser extensions, funny games or open-source tools

Before starting ask yourself: (podcast)

by Crazyegg

by Tyler Hakes

by Benji Hyam. This post shows how to make the content strategy for a mobile and web-oriented blog

by Alex Turnbull. An exciting story of how Groove rebuilt their content marketing strategy with the focus on what could actually help their market

A case study with the framework on by Brian Dean

by Benji Hyam

by Devesh Khanal

by Emil Shour

by Ilia Markov

And don't forget to calculate . Devesh Khanal has divided the cost into 3 categories: costs per article, salary costs and technology costs. You can repeat his calculations for your case and get approximate budgets

by Emily Triplett Lentz from Help Scout team

. Robert Katai shows how to use tools 🔎 to find out what people are asking about your industry (via keywords)

from Ed Leake. It’s a mix of many topics to write about. Feel free to scroll it and steal relevant stuff

. As Marko Saric mentioned, 🙏 the perfect topic is found by interlinking your passion and personality with the demand from the market

by Steve Rayson from BuzzSumo

from Buffer team

via KopywritingKourse

by Danavir Sarria

by Sean Bestor

. Ryan Stewart covers more than just making your blog SEO-friendly. Ryan talks about blog strategy, keywords research, and promotion of your blog via building links to posts

. Marko Saric keeps focus on SEO optimization for WordPress blogs

. Rand Fishkin advises on which format should you use for your project

from Nate Shivar. The article will teach you how to prequalify your content ideas with SEO research

Browser extensions, like

To check that your content is unique you can use or online tools. I use this

to your articles

via Quora

by Quincy Larson

Guide from Medium team on (basically, your blog) and nice tutorial by Elizabeth Tobey

by Levent Aşkan

by Elizabeth Tobey

(timing, some promotional tips) by Ali Mese

by Quincy Larson

. Learn about every platform before sharing your content there (or you will become a spammer💩). At the end of the article Shafi Khan mentioned other important rules to follow

. Benji Hyam talks about community-driven content promotion. It means, that you engage with the targeted community and then share your content so that it adds value

by Kissmetrics team

. Sarah Peterson shared methods, that will help readers to easily share your posts

A useful guide on by Brian Dean

. It's an interesting experiment! Joshua Hardwick cold emailed writers who tweeted similar posts and asked for a promotional tweet. You can try this too

by Paul Shapiro. 😯 Have you ever tried to include your blog in the UTM parameters of somebody else blog post? Paul will teach you this smart hack

by Ryan Battles. Does re-publishing strategy lead to growth or penalties? Ryan Battles made informational podcast & article on the topic

by Adam Rogers. Nice ideas on optimizing your republished piece of content on Facebook

by Sarah Peterson

by Ash Read from Buffer

by Jason Quey from Sumo

by Yuval Maoz

by Alex Turnbull, founder of Groove

by Sapph. Nice guides & examples for asking promotion, contribution, partnership or review from the influencer. Customize and use them!

😱 by Tim Soulo. Tim shows cool examples of how to email influencers in the right way. Please, read this post before contacting opinion leaders!

by Pieter Levels. People are busy and you should avoid vague messages, which only steals time. Read this brief article to understand what opinion leaders want to see in their inbox

Good videos on and by 123 Reg team

by Noam Avigdor

by Lily Herman

by Venngage. Don't be afraid to talk to people!

by Noah Kagan, popular IT entrepreneur & influencer. I loved his brief instruction on making it easier for people to say YES to your request

by Alex Turnbull. Groove team built relationships with influencers for getting the first readers on their blog. Very smart tactics there!

by Benji Hyam

. Sergei Gusev shows how they scaled influencer marketing with the help of paid influencers marketing platforms. The 1st part of his story is

. It's free for 10 keyword searches ("skill"). The paid version has more advanced options

gives detailed info about influencer from his Twitter profile. It can show people who are interacting with the influencer on a regular basis. Those people can become your starting point to get to the top-niche person

gives a huge database about any Twitter user's network. This free tool shows you info on user followers and people, whom this user follows. So you can find the best time to engage, popular users, location info, etc

Use RSS apps for getting content from influencers' blogs. You can comment on those posts and share good ones via your social media. is a good RSS app. It's an open-source, so you may dig into its code and customize things

by Product Hunt team

from one of the top hunters, Robleh Jama. It's very useful to listen to the launch algorithm from the person, who submit a lot of different products

from the Russian company, Amplifr. It's a nice tutorial about your product preparation (onboarding, language check, emails and other not obvious stuff)

by SpreadShare team

by 3D modeling app, who launched on PH in December 2016. These folks have not typical "sweet product for startup audience" and their launch was "so-so" good. I encourage you to think about resources you will invest in PH launch versus possible outcome!

it's our story of launching on PH. We shared our marketing tactics and all results: traffic numbers, trials installations and sales. Also, we made a talk on Product Hunt meetup, here is from it. Hope, it will help some of you to succeed on Product Hunt!

by Hidden Founders team

You can find a list of top hunters at or

A dynamic list of the . It's good to check failed PH launch cases

, which can show you dynamics of upvote grows on a daily basis

Product Hunt Analytics:

allows you to create a Twitter list of all the wonderful folks who upvoted your product. It's a good practice to thank those people for supporting your PH launch via Twitter

is very useful during your launch campaign when people ask things in a real-time. Such communication can increase conversion at your site and give you a lot of insights. We use the free version of it and it's awesome so far

by Kevan Lee, Buffer Marketing Director. It's a comprehensive long-read about basic of making your SMM strategy

Case-study from Hubstaff:

Guide on Copywriting for social media:

via Canva

When you have multiple Social Media accounts, use dashboards & tools for managing them in one place. My favorite ones are and (both have free options). These tools have built-in analytics. So you can pick simple metrics that are meaningful and can be analyzed

and for fast creating of nice-looking images (both free)

can show you the top content being shared among all your followers on Twitter and Facebook. You can use that content for sharing or as an example. It's a free tool

for making UTM codes and here is a guide on from Hootsuite

by Karola Karlson. It's a long read about what, when and how to tweet. Although the main focus is on the marketing industry, the key insights will be useful for tech as well

by Patrick Whatman

by Paul Shapiro

from the Twitter team

by Tami Brehse. Tami scheduled 60 tweets with her blog posts for one month. Her overall site traffic showed how people actually engage with automated tweets

by Tara Reed. Tara shared a cool guide on building Twitter strategy and automating your engagement workflow. Clever automation is awesome 👌

. Jeff Bullas uses Dlvr.it for automation, this tool has a good free plan. Be aware, that simply spamming content to your social networks will not work out

by Michael Georgiou. Check possible downsides to know how to avoid them

by Karola Karlson. New accounts suffer from a lack of followers. Follow-Unfollow tools seem like an obvious solution to give you the "first followers". But in most cases, it will be bots or inactive users

by Paz Segura

by Melissa Culberson. Melissa proves, that if you send impersonal auto-DM with some spam, that will only annoy your users

by Nik Nitro. Welcome auto-DMs should be used only when it provides tangible value to a new follower. Nik shows his example

and for scheduling (were mentioned already)

shows the latest Twitter trending topics (hashtags) throughout the day locally and globally

is an advanced Twitter Hashtags search engine. It recommends you related hashtags to your keyword, shows several influencers for this keyword and relevant tweets. Very useful free tool for choosing hashtags for your tweets!

allows you to manage your followers (Audience Feature) and scheduled tweets. Statusbrew finds inactive, spammy or not following back accounts. The tool has a very good free version

gives a huge database about any Twitter user's network. This free tool shows you info on user followers and people, whom this user follows. So you can find the best time to engage, popular users, location info, etc

provides you detailed info about your Twitter account (or any other). Twitonomy UI is terrible. But it can show analytics of your hashtags usage, daily activity (time & days), followers, retweets statistics. All these insights are available in the free version. Also, this tool is useful for Influencer Marketing research

and for grabbing website RSS feeds and auto-sharing the content. Free accounts permit several RSS feeds

,free extension for multi-follow (or unfollow) users on Twitter

script

If you want to spend less time reading tweets, you can automatically unfollow people. This from Felix Krause unfollows everybody and puts those followers into a list called "Old Follow"

allows you to download Twitter followers from your public or private lists. Pretty useful!

I mentioned tools, that I personally use. However, there are plenty of other great tools to try: by Kevan Lee from Buffer team

Many interesting thoughts on content, post types and other beginners questions: by Susan Moeller

by Alex York

by Neil Patel. It's a useful read, but be aware of many promotional ads with Neil face

by Adrienne Branson

by SocialSpacers

by Kevan Lee, Buffer Marketing Director. Buffer has put together a comprehensive guide on learning Facebook advertising, from the ad setup to analysis

Good advice on Ad Copywriting: by Joanna Wiebe

will help you with copywriting as well

by Karola Karlson from Kissmetrics

by Massimo Chieruzzi from AdEspresso team

by Jon Loomer

by Karola Karlson

by Noah Kagan

from Buffer team

from Hootsuite team. Facebook pixel is code that you place on your site to track conversions from Facebook ads, optimize ads based on collected data, build targeted audiences for future ads and remarket to qualified leads. We started using Facebook Pixel after 6 months of actively working on . This was a mistake. If we used it earlier, we would collect data from all this time for paid marketing on Facebook

by Jon Loomer

by Karola Karlson

by Kane Jamison

and by @Mssg

by Alfred Lua from Buffer

Good video on . Ryan Stewart talks about the marketing funnel framework and touchpoints that you have to build for your campaign

by Jon Loomer

by KlientBoost

by Massimo Chieruzzi from AdEspresso team

by Johnathan Dane from KlientBoost

by Jon Loomer

by Massimo Chieruzzi

by Digital Marketer. High five if you have read until this point ✋

How to retarget on Facebook Ads . And even more advanced Facebook retargeting for your by PixelMe team

by Grouply team

by Braveen Kumar

. Pay extra attention to the "please don't" section

by Vyper.io team

by Nate Shivar

by Ryan Luedecke. It's an old, but super informative tutorial

by Alex Berman. Spoiler: "we got a clear confirmation that the Reddit community is still Ad-proof and smells/ignores promoted posts"

by Ana Gotter

Another interesting case: by Nate Shivar

helps to schedule your posts to Reddit and cross-post your link to other subreddits. The tool has a free option

. It's a free tool to get insights about subreddits

is an analytics tool for real-time post tracking, single-user tracking, and other data analysis

provides Reddit user and subreddits analytics

is useful for digging up worthwhile subreddits

converts your text (blog post) to Reddit markdown

by Larry Kim

by Aja Frost

by Melissa Williams

by Aja Frost

by Susan Hallam from Hallam

by Inc.com

by Gregory Ciott

by Paul Shapiro

by Steve Rayson from BuzzSumo

by Carly Stec. When you have published your post, tweet it with “tip @LinkedInEditors” message. It will maximize your chances to be featured on LinkedIn Pulse Channels

. Tony Messer gives a general overview of using LinkedIn with a sales purpose

by Emma Brudner. The example is kind of formal, but it worth to try out

by Melissa Williams from Yesware team

by Mark Williams

from ShivarWeb staff

via LinkedIn

by Hootsuite team

by AdEspresso team

by Nate Shivar

by Tom Whiley

which can help reach your ideal audience and increase conversion rates. Written by Michael McEuen

If you need to grow your LinkedIn connection base, use this . It will automatically add targeted people from the "People You May Know" section. You only need to choose the keywords

is another good tool to automatically add LinkedIn connections + send invitations. A free account is not very useful but the paid version is pretty good (worth 15$ a month). It has auto-inviting with personalised messages, auto-messages to 1st-degree connections, downloading your tag-lists with links to profiles

. With a free account, you only get 100 search results. To get around this limitation you can use X-Ray Searching

by Ryan Stewart

by Josh Fechter, the "Top Quora Writer of 2017."

by Nate Shivar

by Customer.io team

by Garrett Dimon

by Customer.io team

by Alex Turnbull

by Alli Blum

by Ty Magnin from Appcues

via Samuel Hulick. You can work really hard and get a lot of traffic or trial signups. But if your onboarding experience and converting users to customers suck, you will lose the game

For getting an inspiration for your onboarding and product emails, you can check examples from big companies: , , and

by Madhav Bhandari

and by Benchmark Email team

from Optinmonster team

by Karolina Jasvinaitė. Besides avoiding these mistakes, you should figure out how to provide a consistent value without making your newsletter a "promotion" list

by Karolina Jasvinaitė

via Campaign Monitor

Now let's focus on launch emails & release notes: by Intercome

by Appcues team

by Groove Team

by Danavir Sarria

from Kissmetrics blog

from Zapier blog. * from Emailmonday

by Really Good Emails

by Luca Longo. Good post to help you choose your CTA button

by Optinmonster team. Good inspirational examples to try out

by Jimmy Daly from Vero. The guide has 135 email examples broken down into 5 categories and 41 sub-categories

by Joe Stych from Zapier. It's a part of , which has 11 more chapters to read. I told you, it's a huge library!

Websites with awesome email examples: and

is a nice to place to see how other companies build their campaigns. Most of the examples are from software, marketing or informational products

Look this with many examples of how popular web apps handle their onboarding experiences. The author, Samuel Hulick, made screenshots with explanations of every user's step — from signing to the welcome email

by Sean Bestor

by Cathy Patalas. Cathy's article proposes simple actions, that may seriously increase your cold email open & reply rates

These are very creative! Grab some and personalize it for your target audience. Don't forget to do the research first! You need to really know the person you’re writing

. One more good tutorial from Yesware team

📚 Attach.io team prepared email examples from cold outreach to LinkedIn intro messages

by Cathy Patalas

by Sapph

by Dunja Lazić

by Bryan Harris

via Salesfolk. It's a case-study of Ambition, YC startup, who used cold email campaign and automation to grow sales

And here is some inspiring story from Android Programmer at Basecamp, who just cold emailed people: . Written by Dan Kim

by SEO Sherpa team

by Ryan Stewart

by Nate Shivar

Funny short video with by Grammarly

by Dmitry Dragilev

by Cathy Patalas

by Geoffrey Keating

for finding emails. It gives you 50 free email searches once you create an account

for scheduling emails to be sent later and managing your connections. With this tool, you can also see who has opened your email

for cold mass emailing. You can use GMass for free to send 50 emails per day

will help you to schedule cold emails considering different time zones

by Andrew Torba

by Mattan Griffel

by Romain Serman

Tips on the and by Aja Frost

by Cathy Patalas

from wikiHow

Guide for finding clients at events from YouTeam

podcast by Hiten Shah & Steli Efti

by Hubspot team

by Braveen Kumar. Recommendations will suit companies, who have physical products

by Neville Medhora

by Nick Kolenda

by Buster Benson

by David Teodorescu:

by UXmatters

TED Talks on Psychology of Choice: and

by Dan Cobley

by Nick Kolenda

by TubiK Studio

by Sarah Peterson

by Alfred Lua from Buffer team

by Nir Eyal & Ximena Vengoechea

by Josh Elman

Mastering work with "micronetwork" can help you achieve virality in your activities. Nick Kolenda made an excellent

by Phil Haack, GitHub Engineering Director

or over time, all marketing strategies result in shitty clickthrough rates. This article explains how to deal with it

Let's start with the basics: video and one more great from Steve Blank

by Jon Loomer

by Peter Witham. It's more a philosophical read from my friend, who tries to prevent you from charging the low price for your mobile apps or any other product

by Nick Kolenda

by Des Traynor, Intercom co-founder

by Jordan T. McBride

by Nico Moreno

by Matthew Barby

A 5-chapters overview from Salesforce:

will help you integrate tools for analytics (ex. Mixpanel, Google Analytics, Kissmetrics) and marketing (ex. Mailchimp, Salesforce) via one place, one single API. It's like a “hub” through which all data flows. These 2 videos explain and . Segment also has a nice on their own site, while post shares experience of a startup who implemented it

Excellent guide from Stripe team on : Understand why SaaS businesses work and how to grow them. The first read you should start with!

Advanced guide on CAC and CPA: (and )

with Intercom team

. It can be used for making your sales or analytics funnels right in Spreadsheets

App Launch Guide

aims to be an indie dev's definitive guide to building and launching your app, including pre-launch, marketing, building, QA, buzz building, and launch

Awesome-Indie

is a great resource for independent developers to make money. Done by Joan Boixadós

is a comprehensive, chronologically ordered list of marketing tactics and ideas that you can try with your next side project. The list was created by a developer, and is

is a thorough iOS app marketing deck, given at Release Notes 2017, chock-full of references. Includes competitive analysis, content marketing, ASO resources. From designer and marketer Tracy Osborn

is the complete recipe book of growth hacks (300+ pages of how-to tactics) from Josh Fechter & community. It covers marketing tips for Facebook, LinkedIn, Quora, Instagram, Twitter, YouTube, Content Marketing, Cold Emails, Backlinks and much-much more!

is the book on bootstrapping your startup the indie way from Pieter Levels – the creator of Nomad List. It's basically an imprint of his experiences creating his products from the past several years. Most of the book content is very practical and approachable, aimed to try things yourself

or Successful Strategies for Products that Win by Steven Blank

to running an internet business

Lisa Dziuba ( )

Ahmed Sulaiman ( )