awesome-developer-marketing

Dev marketing guide

A curated collection of resources and guidance for professionals who market to software developers.

A living document of hand-picked resources for marketers working on dev-centric products.

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Basics (Start Here)
Option 1 WTF is Developer Marketing? | | | |
WTF is Jamstack?
WTF is Developer Relations?
WTF is B2D? (⭐)
WTF is a Developer Marketing Plan?
WTF is Headless Software?
WTF does DevRel do?
Is Developer Relations Developer Marketing? (⭐)
Learning how to market to developers (linked to Wayback Machine since original post was 404'd)
Importance of using experts in Developer Marketing (⭐)

Internal Handbooks
GitLab's Marketing Handbook
PostHog's Marketing Handbook
Resend's Handbook

Blogs and Websites
Helen Min
Mary Thengvall
Tom Wentworth
SWYX
Scott Spence
Sarah Drasner
Colby Fayock
DevRelX
Draft.dev Blog
Every Developer
BitReach blog
DEV.BIZ.OPS
Developer Markepear
Developer Marketing Examples by Flo Merian

Books
Developer Marketing and Relations: The Essential Guide
Developer Marketing Does Not Exist: The Authentic Guide to Reach a Technical Audience
Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century
The Business Value of Developer Relations: How and Why Technical Communities Are Key To Your Success
Developer, Advocate!: Conversations on turning a passion for talking about tech into a career
Working in Public: The Making and Maintenance of Open Source Software
Developer Relations: How to Build and Grow a Successful Developer Program
The Developer's Guide To Content Creation 💰$29💰
Developer Experience

Developer Marketing Centric Resources (and some DevRel relevance)
The Developer Marketing Guide
Developer Marketing Guide by Developer Markepear
The B2D model and marketing to developers (⭐)
The B2D Sales Process
How to build a strong developer brand? (⭐)
4 Tips for B2D Marketing
Go to Market challenges for B2D (⭐)
Why is marketing to developers different? (⭐)
Content Marketing for Developers Emphasizes the Content, not the Marketing
What Are You Missing in Marketing Your API? (⭐)
B2B developer marketing? It’s complicated
The Go-to-Market Channels Every Developer Marketer Needs
Marketing to Developers with John Britton
A Guide to Developer Marketing
Developer Marketing - Is it an oxymoron?
A Primer on Developer Marketing (⭐)
The Struggle of Marketing to Developers
How to market to Software Developers? A comment thread
Understanding Developer Marketing
Marketing to Developers: Core Values & Tactical Tips from Gitlab’s Ashley Smith
The key areas of Developer Relations
Marketing to Developers and building developer relations (⭐)
Marketing to Developers
How Developer Marketing Parallels Consumer Marketing (⭐)
Dev Marketing: GA to Product Market Fit
Lessons from Twilio: Content Marketing to Developers
Third Party Tools as a Marketing Tactic
Community Lessons from GitHub, Google & GitLab with Jono Bacon
Developer Marketing KPIs
Aligning DevRel and Sales for Growth: Q&A Twilio CMO Sara Varni
Building Vibrant Developer Communities
Marketing doesn't work on developers (⭐)
Do Software Developers hate marketing?
Why do Developers hate marketing?
Developers hate marketing (⭐)
Developers don't hate marketing
Amir Shevat on Measuring Developer Relations a16z podcast on DevRel management (⭐)
Developer Relations and Marketing (Category)
Marketing to Developers: Core Values and Tactical Tips from GitLab’s Former CMO - OpenView
The many flavors of developer-focused software - OpenView
50 Lessons in Developer Marketing (⭐)
The Developer-Led Landscape
How to Write Better Technical Content
The Technical Content Manager's Playbook
How to Find Technical Writers for Hire
The developer-focused go-to-market playbook
How GitHub Built a $7.5B Sales Machine
Selling to Developers: Ten Lessons Learned
a16z Podcast: Selling to Developers
Building a Go-to-Market Strategy for Developer Tools
Masterclass: How to sell to 20M software developers with an amazing onboarding experience
How to dev marketing
Launching developer tools on Product Hunt
Why traditional marketing fails for developers and what to do about it
Guardians of the Content Galaxy - A content development framework for DevRel teams
DevRel metrics by Kamran
Dev tool marketing for early-stage startups – lessons learned from PostHog
On developer marketing
WorkOS’ Path to Product-Market Fit — Why Your ‘Bad’ Idea Might Actually Be the Best One
Vercel’s Path to Product-Market Fit — From Open-Source Project to Billion-Dollar Business
I interviewed 100 DevTools founders and this is what I learned

Docs
TailwindCSS
GraphCMS 🔌
Gatsby
Hasura
Next.js
GitHub
Shopify
Prisma
Docker
Stripe
Auth0
Plaid
Postman
Algolia
Mintlify

Case Studies
From PPC to IPO: How Snowflake Did It
How Microsoft crushed Slack
How Stripe Scaled - Notes from Office Hours with Claire Hughes Johnson
Stripe's model of product-led, developer-centric growth.
How Segment Scaled - from 300% to 40% to 100% YoY Growth
From Open-Source to Enterprise: How Vercel Built a Product-Led Motion on top of NextJS
Content(ful) is King
How Notion Grows
Inside Jasper's explosive growth through PLG and community
How we launch at Supabase
How Novu grew to 20k GitHub stars
How to get the first 1000 Github stars for an Open Source project by GetLago 7,040 13 days ago

Community Marketing
The Orbit Model: A framework for building high gravity communities 987 4 months ago (⭐)
Community-Market Fit: How Do You Know You've Built a Community That People Want? (⭐)
Community Capitalism
Marketing Framework for Communities
Community First, Product Second
Getting better at Community Building, one habit at a time (⭐)
Coming for the Content, Staying for the Community” Started With Video Games (Or Maybe Religion?) But Will Define Media This Decade
Community-Led Growth: The Product-Led Growth Expansion Pack (⭐)
Let's Discuss Developer Relations with Colby and Angie
Online communities at every stage of the startup journey
How to build a developer community: a step-by-step guide‍

Design Inspiration
Supabase
Prisma
Kong
GitHub
Vercel
Rocketseat
TailwindCSS
CodePen
Segment
Twilio
Algolia
Linear
Bejamas
Hasura
Snyk
Auth0
Netlify
Status
Stripe
Fey App
Readme
CircleCI
GitBook
Stream
Retool
Frontegg
NeptuneAI
Railway
Raycast
Liveblocks
Clerk
Neon Postgres Database
Bytebase
Mintlify

Newsletters
DevRel Weekly
Rendezvous with Cassidoo
Glenn Stovall
Scott Spence
Colby Fayock
DevFirst By Francesca Krihely
DevTools Brew by Morgan Perry
Newslepear by Kuba
Github20K by Nevo from Novu
140+ Dev-centric newsletters curated by Jack Bridger
List of Dev-centric newsletters curated by language by zudochkin 3,919 about 1 month ago

Others
X with Y A marketplace for developer content
Enterprise is sexy, but B2D is sexier
Swag for Devs 4,270 11 days ago (⭐)
Developer Marketing does not exist with Adam Duvander
SaaS companies can grow to $20M+ ARR by selling exclusively to developers – TechCrunch
Sendgrid's State of the Marketer-Developer Relationship, 2019
The Case for ‘Developer Experience’
How to Market to Developers with Paid Marketing
The API Landscape
Blogging For Devs
Scaling DevTools
Marketing Jobs in OSS Startups

Influencers and Educators
Jason Lengstorf focuses on educational JS content on his show
Hussein Nasser focuses on backend development and on his
Sarah Dayan focuses on Jamstack, Search, and Developer Experience
Kent Dodds focuses on frontend dev, and offers some courses via his
Cassidy Williams creates great content on frontend, Jamstack, and developer experience, and pushes out a great
Ania Kubow focuses on APIs, Jamstack, frontend, and GraphQL, with a very popular
Colby Fayock focuses on teaching Jamstack and NextJS, and has a weekly newsletter via
Jamie Barton focuses on GraphQL, shipping out weekly videos on his channel
Danielle Morrill
Mary Thengvall
John Britton
Salma
Ashley Smith
John Papa
Lauren Buchman
Lauren Lee
SWYX
Caroline Lewko
Cassie Stewart
Scott Spence
Sarah Drasner
Adam DuVander
Karl L Hughes
240+ Dev. Content Creators by CrowdDotDev 29 over 1 year ago

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