pymc-marketing
Marketing analytics tool
An open-source tool for Bayesian modeling of marketing strategies and customer lifetime value
Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.
708 stars
26 watching
198 forks
Language: Python
last commit: 3 days ago btydbuy-till-you-dieclvcustomer-lifetime-valuedata-sciencemarketingmedia-mix-modelingmmmpython
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