pymc-marketing
Marketing analytics tool
An open-source software package providing tools and APIs for Bayesian modeling of marketing metrics.
Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.
730 stars
27 watching
212 forks
Language: Python
last commit: about 1 month ago btydbuy-till-you-dieclvcustomer-lifetime-valuedata-sciencemarketingmedia-mix-modelingmmmpython
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