awesome-marketing
A curated list of awesome marketing tools and resources
AI summary
Marketing toolkit
A curated collection of resources and tools for planning, managing, and optimizing marketing strategies
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What's in the list
227 links in 47 sections, with live GitHub stats.activeno commit in 2y
Marketing Strategy and Planning / Market Segmentation and Targeting
- Segment
- Customer data platform that simplifies data collection and usage across platforms
- HubSpot Persona Builder
- Free tool for creating detailed buyer personas
- Xtensio
- Visual collaboration platform for creating and sharing living documents
- Claritas
- Provides audience segmentation and insights to target consumers more accurately
Marketing Strategy and Planning / Campaign Planning
- CoSchedule
- Marketing calendar and project management software to organize your marketing strategy
- Trello
- Simple, visual tool for managing projects and tasks with boards, lists, and cards
- Asana
- Project management platform that helps teams orchestrate their work, from daily tasks to strategic initiatives
- Monday.com
- Work operating system to manage any team and any project with customizable workflows
- Wrike
- Cloud-based collaboration and project management software
Marketing Strategy and Planning / Budgeting and Forecasting
- PlanGuru
Review - Budgeting, forecasting, and financial performance review software
- Allocadia
- Marketing performance management software that helps with budgeting and planning
- Adaptive Insights
- Financial planning and analysis software to improve business agility
- Float
- Cash flow forecasting software for managing budgets and financials
- HubSpot Forecasting Tool
- Free tool to help predict future sales and revenue
Marketing Strategy and Planning / Competitor and Market Analysis
- Statista
- Online statistics, market research, and business intelligence portal
- IBISWorld
- Industry market research reports and data for strategic planning
- Crayon
- Competitive intelligence platform for tracking competitors and market trends
- SimilarWeb
- Provides website analytics, traffic insights, and competitive analysis
- Owler
- Business insights platform that provides competitor information and company profiles
Marketing Strategy and Planning / Marketing Mix Modeling
- MixMod
- Statistical software for clustering, classification, and discriminant analysis
- SAS Marketing Mix
- Analyzes historical data to evaluate marketing impact and ROI
- Nielsen Marketing Cloud
Review - Tools for optimizing marketing strategies using comprehensive data analytics
- BrandMaker
- Marketing resource management solution that helps optimize the marketing mix
- MarketShare
Review - Advanced analytics for evaluating marketing impact and making strategic decisions
SEO (Search Engine Optimization) / Keyword Research
- Ahrefs
- Comprehensive SEO tool for keyword research, backlink analysis, and competitor monitoring
- SEMrush
- All-in-one marketing toolkit for SEO, PPC, and content marketing
- Moz
- SEO software offering keyword research, link building, and site audits
- Ubersuggest
- Free tool for generating new keyword ideas and analyzing SEO metrics
- KeywordTool.io
- Tool for finding long-tail keywords for SEO, PPC, and content creation
SEO (Search Engine Optimization) / On-Page SEO
- Yoast SEO
- WordPress plugin for optimizing on-page SEO elements
- SurferSEO
- On-page SEO tool for optimizing content based on top-performing pages
- Clearscope
- Content optimization platform that helps improve content relevance and SEO
- MarketMuse
- AI-driven platform for content research and on-page SEO optimization
- Rank Math
- SEO plugin for WordPress that offers SEO suggestions while you write
SEO (Search Engine Optimization) / Technical SEO
- Screaming Frog
- Website crawler that helps improve onsite SEO by analyzing website elements
- DeepCrawl
- Cloud-based SEO tool for website audits and technical SEO analysis
- Google PageSpeed Insights
- Tool that analyzes a page’s content and provides suggestions for speeding up your site
- GTmetrix
- Performance analysis tool that provides insights into how well your site loads and helps identify where improvements can be made
- Sitebulb
- Desktop-based website audit tool for technical SEO with visual representations
SEO (Search Engine Optimization) / Link Building
- Ahrefs
- Toolset for backlink analysis, competitor research, and link-building strategies
- BuzzStream
- Outreach platform that helps with link building and managing relationships with influencers
- Pitchbox
- Outreach and link building software that automates the process of connecting with influencers
- Majestic
- Backlink analysis tool that provides comprehensive link intelligence data
- Moz Link Explorer
- Tool for analyzing backlinks, finding link-building opportunities, and tracking your site's link profile
SEO (Search Engine Optimization) / Local SEO
- Yext
Review - Manages business listings and information across multiple directories to improve local SEO
- BrightLocal
Review - Local SEO platform for improving local search visibility and managing citations
- Moz Local
Review - Tool to manage and improve your local business listings across the web
- Whitespark
Review - Tools and services to help businesses rank better in local search results
- Synup
Review - Comprehensive local marketing platform for managing business listings, reviews, and SEO
SEO (Search Engine Optimization) / SERP Tracking
- SE Ranking
- All-in-one SEO software that includes SERP tracking and competitor analysis
- AccuRanker
- Fast and accurate SERP rank tracking tool for SEO professionals
- Ahrefs
- Tracks your website’s keyword rankings and monitors how they change over time
- SEMrush Position Tracking
- Tracks daily changes in rankings for any domain across multiple devices
- SERPWatcher
- Rank tracking tool designed to monitor SEO progress and performance
SEO (Search Engine Optimization) / SEO Analytics
- Google Search Console
- Free tool by Google that helps monitor and maintain your site's presence in Google Search results
- SEMrush
- Comprehensive SEO analytics tool for tracking performance and analyzing competitors
- Ahrefs
- Analytics toolset that provides insights into website performance, traffic, and keyword rankings
- SpyFu
- SEO and PPC competitor research tool for discovering every keyword a competitor has bought on Google Ads
- SimilarWeb
- Web analytics platform providing insights on website traffic, ranking, and more
Social Media Marketing / Social Media Management
- Hootsuite
Review - Platform to manage social media profiles, schedule posts, and track engagement across multiple networks
- Buffer
Review - Social media management tool for scheduling posts and analyzing performance across multiple accounts
- Sprout Social
Review - Social media management solution with powerful analytics, engagement, and scheduling tools
- Later
Review - Visual content calendar for planning and scheduling Instagram, Facebook, Twitter, and Pinterest posts
- SocialBee
Review - Social media management platform that allows for content scheduling, recycling, and curation
Social Media Marketing / Social Media Advertising
- Facebook Ads Manager
Review - Tool for creating, managing, and analyzing ads on Facebook and Instagram
- Google Ads
Review - Online advertising platform for creating ads that appear on Google Search and other Google properties
- AdEspresso
Review - Tool to create, manage, and optimize Facebook and Instagram ad campaigns
- Canva
Review - Design tool for creating visually engaging social media graphics and ad creatives
- AdRoll
Review - Platform for retargeting and prospecting across web, social, and email channels
Social Media Marketing / Influencer Marketing
- BuzzSumo
Review - Tool to find influencers in your niche by analyzing the most shared content
- Upfluence
Review - Influencer marketing platform for discovering and managing influencer campaigns
- AspireIQ
Review - Influencer marketing software to help brands connect with creators
- Traackr
Review - Data-driven influencer marketing platform for building relationships and managing campaigns
- Grin
Review - Influencer marketing software that helps brands manage influencer relationships at scale
Content Marketing / Content Creation
- WordPress
Review - Open-source content management system (CMS) for building and managing websites and blogs
- Canva
Review - Design tool for creating professional graphics, presentations, social media posts, and more
- Animoto
Review - Video creation platform that enables you to produce professional-quality videos with ease
- Piktochart
Review - Infographic maker and presentation tool to create visually appealing content
- Adobe Spark
Review - Suite of design apps for creating social graphics, web pages, and videos
Content Marketing / Content Management Systems (CMS)
- WordPress
Review - The world’s most popular CMS, offering extensive plugins and themes for customization
- Drupal
Review - Open-source CMS known for its robust security and scalability
- Joomla
Review - Flexible and easy-to-use CMS, ideal for building websites and online applications
- HubSpot CMS
Review - CMS that integrates seamlessly with HubSpot’s CRM and marketing tools
- Squarespace
Review - All-in-one website builder offering beautifully designed templates and an easy-to-use interface
Content Marketing / Copywriting Tools
- Jasper
Review - AI-powered copywriting tool for generating marketing copy, blog posts, and more
- Copy.ai
Review - AI writing assistant that helps generate creative and engaging copy for various purposes
- Grammarly
Review - Writing assistant that improves grammar, punctuation, clarity, and style
- Hemingway
Review - App that makes your writing concise and clear by highlighting complex sentences
- Writesonic
Review - AI writer and copywriting tool that creates high-converting copy for ads, blogs, and more
- LogicBalls
Review - An AI-powered writing tool to create any type of content and supercharge your productivity
Content Marketing / Content Curation
- Feedly
Review - Content aggregator and RSS reader for organizing and reading content from your favorite sources
- Scoop.it
Review - Content curation tool for discovering and sharing engaging content
- Pocket
Review - Save articles, videos, and web pages to view later offline on any device
- Curata
Review - Content curation software for discovering, organizing, and sharing high-quality content
- BuzzSumo
Review - Tool to find the most shared content and trending topics in any niche
Email Marketing / Email Campaigns
- Mailchimp
Review - Marketing automation platform and email marketing service that helps you manage and communicate with your clients and customers
- ConvertKit
Review - Email marketing software designed for creators, bloggers, and online businesses with powerful automation features
- ActiveCampaign
Review - Customer experience automation platform that helps businesses grow by automating various marketing processes
- GetResponse
Review - Email marketing software with powerful automation features, landing pages, and webinars
- AWeber
Review - Email marketing platform offering autoresponders, landing pages, and email automation
Email Marketing / Email Automation
- HubSpot
Review - All-in-one CRM platform with robust email marketing and automation tools
- Klaviyo
Review - Email and SMS marketing automation platform tailored for eCommerce businesses
- SendinBlue
Review - Email marketing and automation software that includes SMS marketing and chat features
- Touchlead
Review - Marketing software with workflow automation, supporting email campaigns, social media scheduling and more
- Autopilot
Review - Visual marketing automation software for creating personalized customer journeys
- Drip
Review - ECRM platform designed for building personalized email campaigns to engage customers
Email Marketing / Email Analytics
- Litmus
Review - Email testing, analysis, and optimization platform that helps you create error-free emails
- Mailjet
Review - Email marketing software with A/B testing, segmentation, and real-time analytics
- Google Analytics for Email
Review - Tool to track email marketing campaigns using Google Analytics
- Campaign Monitor
Review - Email marketing platform with powerful analytics and segmentation tools
- HubSpot
Review - CRM platform with integrated email analytics and performance tracking features
Email Marketing / Email Design
- Stripo
Review - Email template builder with drag-and-drop functionality and ready-to-use designs
- BeeFree
Review - Free online email editor to design responsive emails quickly
- Litmus Builder
Review - Tool for designing, building, and testing emails in one place
- Postcards by Designmodo
Review - Easy-to-use email design tool for creating responsive email templates
- Chamaileon
Review - Collaborative email design platform for creating custom email templates
Email Marketing / Email Deliverability
Marketing Automation / Lead Nurturing
- Marketo
Review - Marketing automation software that offers lead management, email marketing, and analytics
- Pardot
Review - B2B marketing automation by Salesforce for managing email campaigns, nurturing leads, and more
- HubSpot
Review - Comprehensive CRM platform with powerful marketing automation features
- ActiveCampaign
Review - Marketing automation platform with integrated email marketing, CRM, and messaging tools
- Infusionsoft
Review - All-in-one sales and marketing automation software for small businesses
Marketing Automation / Marketing Workflow Automation
- Zapier
Review - Automation tool that connects your apps and automates repetitive tasks
- Integromat
Review - Automation platform that allows you to connect apps and automate workflows
- Automate.io
Review - Simple tool for automating repetitive tasks and connecting apps
- CoSchedule
Review - Marketing calendar and project management software for organizing marketing activities
- HubSpot
Review - CRM platform with robust marketing workflow automation capabilities
Marketing Automation / Customer Journey Mapping
- Lucidchart
Review - Diagramming application that helps you visualize complex processes, including customer journeys
- Smaply
Review - Tool for mapping customer journeys, personas, and stakeholder maps
- Gliffy
Review - Easy-to-use diagramming tool for creating flowcharts, diagrams, and more
- https://creately
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Search Engine Marketing (SEM) / PPC Management
- Google Ads
Review - Online advertising platform for creating ads that appear on Google Search, YouTube, and other Google properties
- Bing Ads
Review - Paid search advertising on the Bing search engine, offering similar features to Google Ads
- WordStream
Review - PPC software for managing and optimizing Google Ads and Bing Ads campaigns
- Marin Software
Review - Cross-channel advertising platform for managing SEM campaigns across search, social, and display
- SEMrush
Review - All-in-one marketing toolkit with PPC management features, including keyword research and competitive analysis
Search Engine Marketing (SEM) / Display Advertising
- The Trade Desk
Review - Demand-side platform (DSP) for buying digital ads programmatically across various media channels
- MediaMath
Review - DSP platform for managing and optimizing digital ad campaigns across multiple channels
- Google Display Network
Review - Display advertising network allowing advertisers to place ads on millions of websites and apps
- AdThrive
Review - Ad management service for publishers, focusing on maximizing revenue through high-quality ads
- Outbrain
Review - Native advertising platform for promoting content across premium publishers through content recommendations
Search Engine Marketing (SEM) / Retargeting
- AdRoll
Review - Retargeting platform that helps marketers reach customers who have previously interacted with their brand across multiple devices
- Criteo
Review - Global retargeting and display advertising platform that personalizes ads for each user
- Facebook Ads Retargeting
Review - Retargeting ads on Facebook and Instagram, targeting users who have engaged with your content
- Perfect Audience
Review - Retargeting platform for managing display, social, and mobile retargeting campaigns
- Google Ads Remarketing
Review - Remarketing tool that helps advertisers re-engage previous visitors with targeted ads across the web
Analytics and Reporting / Web Analytics
- Google Analytics
Review - Comprehensive web analytics service that tracks and reports website traffic and user behavior
- Adobe Analytics
Review - Advanced analytics solution for data-driven insights across all marketing channels
- Hotjar
Review - Behavior analytics and user feedback service that helps you understand how users interact with your site
- Crazy Egg
Review - Visual analytics tool offering heatmaps, scroll maps, and A/B testing to improve website performance
- Piwik PRO
Review - Privacy-focused analytics suite that offers detailed insights into website visitors' behavior
Analytics and Reporting / Conversion Rate Optimization (CRO)
- Optimizely
Review - A/B testing and experimentation platform for optimizing digital experiences across websites and apps
- VWO
Review - Conversion optimization platform that provides A/B testing, split URL testing, and multivariate testing
- Unbounce
Review - Landing page builder with A/B testing features to help improve conversion rates
- Google Optimize
Review - Free A/B testing and personalization tool by Google that integrates with Google Analytics
- Crazy Egg
Review - Visual analytics and testing platform that includes heatmaps, click maps, and user recordings
Analytics and Reporting / Dashboards and Reporting
- Tableau
Review - Powerful data visualization software that helps create interactive and shareable dashboards
- Google Data Studio
Review - Free data visualization tool that turns data into informative and customizable dashboards and reports
- Klipfolio
Review - Dashboard and reporting software that allows you to connect, visualize, and share your data
- Supermetrics
Review - Data integration tool that pulls data from various marketing platforms into spreadsheets, dashboards, and data warehouses
- Power BI
Review - Business analytics service by Microsoft that provides interactive visualizations and business intelligence capabilities
Customer Relationship Management (CRM) / CRM Software
- Salesforce
Review - Leading CRM platform offering a wide range of tools for sales, marketing, and customer service automation
- HubSpot CRM
Review - Free CRM platform that integrates with HubSpot’s marketing, sales, and service tools
- Zoho CRM
Review - Comprehensive CRM software with a wide array of features for sales automation, analytics, and customer support
- Pipedrive
Review - Sales-focused CRM tool designed to help sales teams manage leads and deals effectively
- Microsoft Dynamics 365
Review - CRM and ERP applications that integrate data, business logic, and processes
Customer Relationship Management (CRM) / Email CRM Integration
- HubSpot
Review - All-in-one CRM platform with integrated email marketing and automation features
- ActiveCampaign
Review - CRM and email marketing platform that focuses on customer experience automation
- Mailchimp
Review - Marketing automation platform that offers CRM features and seamless email marketing integration
- Salesforce Email Studio
Review - Powerful email marketing solution within Salesforce’s CRM platform
- Constant Contact
Review - Email marketing platform with CRM functionalities designed for small businesses
Customer Relationship Management (CRM) / Customer Support
- Zendesk
Review - Customer service software that helps companies provide seamless support across channels
- Freshdesk
Review - Cloud-based customer support software that offers help desk, ticketing, and knowledge management solutions
- Intercom
Review - Conversational relationship platform that enables businesses to communicate with customers via messaging, bots, and automation
- Drift
Review - Conversational marketing platform that combines chat, email, and automation to improve customer engagement
- Help Scout
Review - Customer service platform designed to help small businesses manage email, live chat, and knowledge base interactions
- NeetoDesk
Review - A price-competitive customer service software to help companies provide support using email
Advertising and Media Buying / Programmatic Advertising
- The Trade Desk
Review - Demand-side platform (DSP) that allows advertisers to buy digital ads programmatically across various channels
- MediaMath
Review - DSP platform for managing, optimizing, and analyzing digital ad campaigns in real-time
- Amazon Advertising
Review - Advertising platform that allows brands to run targeted ads on Amazon's properties
- Google Marketing Platform
Review - Unified advertising and analytics platform for smarter marketing and better results
- AppNexus
Review - Programmatic advertising platform that helps advertisers and publishers maximize ad revenue
Advertising and Media Buying / Affiliate Marketing
- CJ Affiliate
Review - One of the largest affiliate marketing networks, connecting advertisers with a vast network of publishers
- ShareASale
Review - Affiliate marketing network offering a wide range of products for publishers to promote
- Refersion
Review - Affiliate and influencer marketing platform that tracks and manages partner programs
- Tapfiliate
Review - Cloud-based affiliate marketing software for managing and tracking affiliate relationships
- Rakuten Advertising
Review - Global affiliate marketing network offering tools for managing and optimizing affiliate programs
Advertising and Media Buying / Native Advertising
- Outbrain
Review - Native advertising platform that promotes content through content recommendations on premium publisher sites
- Taboola
Review - Leading native advertising platform that delivers personalized content recommendations
- Nativo
Review - Platform for creating, distributing, and optimizing native ads across multiple channels
- TripleLift
Review - Native advertising platform that seamlessly integrates ads into content environments
- AdYouLike
Review - Native advertising solution that delivers in-feed ads that match the look and feel of editorial content
Market Research and Competitor Analysis / Market Research Tools
- SurveyMonkey
Review - Leading online survey platform for creating, distributing, and analyzing surveys
- Typeform
Review - User-friendly survey and form-building tool known for its conversational and interactive interface
- Toluna
Review - Real-time digital consumer insights platform for conducting surveys and gathering consumer feedback
- Qualtrics
Review - Experience management platform that helps organizations manage customer, employee, product, and brand experiences
- Google Surveys
Review - Simple, fast survey platform by Google that provides quick insights through online surveys
Market Research and Competitor Analysis / Competitor Analysis
- SpyFu
Review - Competitor research tool that reveals the keywords websites are buying on Google Ads and the keywords they're ranking for in organic search
- SimilarWeb
Review - Website analytics and competitive analysis platform that provides insights on traffic sources, engagement, and audience demographics
- Crayon
Review - Competitive intelligence platform that tracks your competitors' digital footprints to uncover strategic insights
- Owler
Review - Business insights platform that provides real-time news, alerts, and analysis on competitors and industry trends
- Kompyte
Review - Competitor tracking software that monitors competitor websites, social media, and online ads in real-time
Brand Management / Reputation Management
- Brand24
Review - Online reputation management tool that monitors your brand's mentions across social media, blogs, and forums
- Reputology
Review - Review monitoring and management platform designed to help businesses track and respond to online reviews
- Trustpilot
Review - Consumer review website that allows businesses to build and manage their online reputation through customer reviews
- Podium
Review - Interaction management platform that helps businesses manage customer reviews, messaging, and payments
- Yotpo
Review - Customer content marketing platform that helps brands leverage reviews, photos, and Q&A to build trust and drive sales
Brand Management / Brand Monitoring
- Mention
Review - Real-time media monitoring tool that allows businesses to track mentions of their brand across the web and social media
- Talkwalker
Review - Social listening and analytics platform that monitors brand mentions across social, print, broadcast, and online channels
- Brandwatch
Review - Digital consumer intelligence and social media listening platform for tracking and analyzing online conversations about your brand
- Meltwater
Review - Media intelligence platform that provides media monitoring, social listening, and analytics to help brands manage their reputation
- Sprinklr
Review - Unified customer experience management platform that includes social listening, engagement, and analytics tools
Brand Management / Digital Asset Management (DAM)
- Bynder
Review - Digital asset management platform that helps brands create, manage, and distribute digital content efficiently
- Widen
Review - DAM platform that enables brands to organize, manage, and share their digital assets in a centralized location
- Canto
Review - User-friendly digital asset management solution for organizing and sharing visual content
- Brandfolder
Review - DAM software that offers a centralized location for managing and sharing brand assets securely
- Adobe Experience Manager
Review - Enterprise-level DAM solution that integrates with Adobe's Creative Cloud for seamless asset management and content creation
Blogs
- The Marketing Blog
A blog on Marketing Tools reviews
- Awesome Marketing Blog
Find anything about marketing
- Visit Blog
Offers information on inbound marketing, sales, and customer service strategies
- Visit Blog
Covers a range of digital marketing topics with actionable tips and guides
Podcasts
- Listen Here
A weekly discussion of what's new in marketing
- Listen Here
Covers marketing, social media, entrepreneurship by Gary Vaynerchuk
Online Resources and Courses
- Visit Coursera
Offers courses on digital marketing, social media marketing, and more from top universities
- Visit Google Digital Garage
Free online courses from Google on digital marketing, data and tech
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