awesome-marketing

Marketing toolkit

A curated collection of resources and tools for planning, managing, and optimizing marketing strategies

A curated list of awesome marketing tools and resources

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Awesome Marketing / Marketing Strategy and Planning / Market Segmentation and Targeting

Segment - Customer data platform that simplifies data collection and usage across platforms
HubSpot Persona Builder - Free tool for creating detailed buyer personas
Xtensio - Visual collaboration platform for creating and sharing living documents
Claritas - Provides audience segmentation and insights to target consumers more accurately

Awesome Marketing / Marketing Strategy and Planning / Campaign Planning

CoSchedule - Marketing calendar and project management software to organize your marketing strategy
Trello - Simple, visual tool for managing projects and tasks with boards, lists, and cards
Asana - Project management platform that helps teams orchestrate their work, from daily tasks to strategic initiatives
Monday.com - Work operating system to manage any team and any project with customizable workflows
Wrike - Cloud-based collaboration and project management software

Awesome Marketing / Marketing Strategy and Planning / Budgeting and Forecasting

PlanGuru Review - Budgeting, forecasting, and financial performance review software
Allocadia - Marketing performance management software that helps with budgeting and planning
Adaptive Insights - Financial planning and analysis software to improve business agility
Float - Cash flow forecasting software for managing budgets and financials
HubSpot Forecasting Tool - Free tool to help predict future sales and revenue

Awesome Marketing / Marketing Strategy and Planning / Competitor and Market Analysis

Statista - Online statistics, market research, and business intelligence portal
IBISWorld - Industry market research reports and data for strategic planning
Crayon - Competitive intelligence platform for tracking competitors and market trends
SimilarWeb - Provides website analytics, traffic insights, and competitive analysis
Owler - Business insights platform that provides competitor information and company profiles

Awesome Marketing / Marketing Strategy and Planning / Marketing Mix Modeling

MixMod - Statistical software for clustering, classification, and discriminant analysis
SAS Marketing Mix - Analyzes historical data to evaluate marketing impact and ROI
Nielsen Marketing Cloud Review - Tools for optimizing marketing strategies using comprehensive data analytics
BrandMaker - Marketing resource management solution that helps optimize the marketing mix
MarketShare Review - Advanced analytics for evaluating marketing impact and making strategic decisions

Awesome Marketing / SEO (Search Engine Optimization) / Keyword Research

Ahrefs - Comprehensive SEO tool for keyword research, backlink analysis, and competitor monitoring
SEMrush - All-in-one marketing toolkit for SEO, PPC, and content marketing
Moz - SEO software offering keyword research, link building, and site audits
Ubersuggest - Free tool for generating new keyword ideas and analyzing SEO metrics
KeywordTool.io - Tool for finding long-tail keywords for SEO, PPC, and content creation

Awesome Marketing / SEO (Search Engine Optimization) / On-Page SEO

Yoast SEO - WordPress plugin for optimizing on-page SEO elements
SurferSEO - On-page SEO tool for optimizing content based on top-performing pages
Clearscope - Content optimization platform that helps improve content relevance and SEO
MarketMuse - AI-driven platform for content research and on-page SEO optimization
Rank Math - SEO plugin for WordPress that offers SEO suggestions while you write

Awesome Marketing / SEO (Search Engine Optimization) / Technical SEO

Screaming Frog - Website crawler that helps improve onsite SEO by analyzing website elements
DeepCrawl - Cloud-based SEO tool for website audits and technical SEO analysis
Google PageSpeed Insights - Tool that analyzes a page’s content and provides suggestions for speeding up your site
GTmetrix - Performance analysis tool that provides insights into how well your site loads and helps identify where improvements can be made
Sitebulb - Desktop-based website audit tool for technical SEO with visual representations
Ahrefs - Toolset for backlink analysis, competitor research, and link-building strategies
BuzzStream - Outreach platform that helps with link building and managing relationships with influencers
Pitchbox - Outreach and link building software that automates the process of connecting with influencers
Majestic - Backlink analysis tool that provides comprehensive link intelligence data
Moz Link Explorer - Tool for analyzing backlinks, finding link-building opportunities, and tracking your site's link profile

Awesome Marketing / SEO (Search Engine Optimization) / Local SEO

Yext Review - Manages business listings and information across multiple directories to improve local SEO
BrightLocal Review - Local SEO platform for improving local search visibility and managing citations
Moz Local Review - Tool to manage and improve your local business listings across the web
Whitespark Review - Tools and services to help businesses rank better in local search results
Synup Review - Comprehensive local marketing platform for managing business listings, reviews, and SEO

Awesome Marketing / SEO (Search Engine Optimization) / SERP Tracking

SE Ranking - All-in-one SEO software that includes SERP tracking and competitor analysis
AccuRanker - Fast and accurate SERP rank tracking tool for SEO professionals
Ahrefs - Tracks your website’s keyword rankings and monitors how they change over time
SEMrush Position Tracking - Tracks daily changes in rankings for any domain across multiple devices
SERPWatcher - Rank tracking tool designed to monitor SEO progress and performance

Awesome Marketing / SEO (Search Engine Optimization) / SEO Analytics

Google Search Console - Free tool by Google that helps monitor and maintain your site's presence in Google Search results
SEMrush - Comprehensive SEO analytics tool for tracking performance and analyzing competitors
Ahrefs - Analytics toolset that provides insights into website performance, traffic, and keyword rankings
SpyFu - SEO and PPC competitor research tool for discovering every keyword a competitor has bought on Google Ads
SimilarWeb - Web analytics platform providing insights on website traffic, ranking, and more

Awesome Marketing / Social Media Marketing / Social Media Management

Hootsuite Review - Platform to manage social media profiles, schedule posts, and track engagement across multiple networks
Buffer Review - Social media management tool for scheduling posts and analyzing performance across multiple accounts
Sprout Social Review - Social media management solution with powerful analytics, engagement, and scheduling tools
Later Review - Visual content calendar for planning and scheduling Instagram, Facebook, Twitter, and Pinterest posts
SocialBee Review - Social media management platform that allows for content scheduling, recycling, and curation

Awesome Marketing / Social Media Marketing / Social Media Advertising

Facebook Ads Manager Review - Tool for creating, managing, and analyzing ads on Facebook and Instagram
Google Ads Review - Online advertising platform for creating ads that appear on Google Search and other Google properties
AdEspresso Review - Tool to create, manage, and optimize Facebook and Instagram ad campaigns
Canva Review - Design tool for creating visually engaging social media graphics and ad creatives
AdRoll Review - Platform for retargeting and prospecting across web, social, and email channels

Awesome Marketing / Social Media Marketing / Influencer Marketing

BuzzSumo Review - Tool to find influencers in your niche by analyzing the most shared content
Upfluence Review - Influencer marketing platform for discovering and managing influencer campaigns
AspireIQ Review - Influencer marketing software to help brands connect with creators
Traackr Review - Data-driven influencer marketing platform for building relationships and managing campaigns
Grin Review - Influencer marketing software that helps brands manage influencer relationships at scale

Awesome Marketing / Content Marketing / Content Creation

WordPress Review - Open-source content management system (CMS) for building and managing websites and blogs
Canva Review - Design tool for creating professional graphics, presentations, social media posts, and more
Animoto Review - Video creation platform that enables you to produce professional-quality videos with ease
Piktochart Review - Infographic maker and presentation tool to create visually appealing content
Adobe Spark Review - Suite of design apps for creating social graphics, web pages, and videos

Awesome Marketing / Content Marketing / Content Management Systems (CMS)

WordPress Review - The world’s most popular CMS, offering extensive plugins and themes for customization
Drupal Review - Open-source CMS known for its robust security and scalability
Joomla Review - Flexible and easy-to-use CMS, ideal for building websites and online applications
HubSpot CMS Review - CMS that integrates seamlessly with HubSpot’s CRM and marketing tools
Squarespace Review - All-in-one website builder offering beautifully designed templates and an easy-to-use interface

Awesome Marketing / Content Marketing / Copywriting Tools

Jasper Review - AI-powered copywriting tool for generating marketing copy, blog posts, and more
Copy.ai Review - AI writing assistant that helps generate creative and engaging copy for various purposes
Grammarly Review - Writing assistant that improves grammar, punctuation, clarity, and style
Hemingway Review - App that makes your writing concise and clear by highlighting complex sentences
Writesonic Review - AI writer and copywriting tool that creates high-converting copy for ads, blogs, and more
LogicBalls Review - An AI-powered writing tool to create any type of content and supercharge your productivity

Awesome Marketing / Content Marketing / Content Curation

Feedly Review - Content aggregator and RSS reader for organizing and reading content from your favorite sources
Scoop.it Review - Content curation tool for discovering and sharing engaging content
Pocket Review - Save articles, videos, and web pages to view later offline on any device
Curata Review - Content curation software for discovering, organizing, and sharing high-quality content
BuzzSumo Review - Tool to find the most shared content and trending topics in any niche

Awesome Marketing / Email Marketing / Email Campaigns

Mailchimp Review - Marketing automation platform and email marketing service that helps you manage and communicate with your clients and customers
ConvertKit Review - Email marketing software designed for creators, bloggers, and online businesses with powerful automation features
ActiveCampaign Review - Customer experience automation platform that helps businesses grow by automating various marketing processes
GetResponse Review - Email marketing software with powerful automation features, landing pages, and webinars
AWeber Review - Email marketing platform offering autoresponders, landing pages, and email automation

Awesome Marketing / Email Marketing / Email Automation

HubSpot Review - All-in-one CRM platform with robust email marketing and automation tools
Klaviyo Review - Email and SMS marketing automation platform tailored for eCommerce businesses
SendinBlue Review - Email marketing and automation software that includes SMS marketing and chat features
Touchlead Review - Marketing software with workflow automation, supporting email campaigns, social media scheduling and more
Autopilot Review - Visual marketing automation software for creating personalized customer journeys
Drip Review - ECRM platform designed for building personalized email campaigns to engage customers

Awesome Marketing / Email Marketing / Email Analytics

Litmus Review - Email testing, analysis, and optimization platform that helps you create error-free emails
Mailjet Review - Email marketing software with A/B testing, segmentation, and real-time analytics
Google Analytics for Email Review - Tool to track email marketing campaigns using Google Analytics
Campaign Monitor Review - Email marketing platform with powerful analytics and segmentation tools
HubSpot Review - CRM platform with integrated email analytics and performance tracking features

Awesome Marketing / Email Marketing / Email Design

Stripo Review - Email template builder with drag-and-drop functionality and ready-to-use designs
BeeFree Review - Free online email editor to design responsive emails quickly
Litmus Builder Review - Tool for designing, building, and testing emails in one place
Postcards by Designmodo Review - Easy-to-use email design tool for creating responsive email templates
Chamaileon Review - Collaborative email design platform for creating custom email templates

Awesome Marketing / Email Marketing / Email Deliverability

Heybounce Review - Email verification service that checks if an email exists and detects disposable emails to reduce bounce rates
GlockApps Review - Tool to diagnose email deliverability problems
Mailtrap Review - Platform used to test deliverability before sending and control results in one place

Awesome Marketing / Marketing Automation / Lead Nurturing

Marketo Review - Marketing automation software that offers lead management, email marketing, and analytics
Pardot Review - B2B marketing automation by Salesforce for managing email campaigns, nurturing leads, and more
HubSpot Review - Comprehensive CRM platform with powerful marketing automation features
ActiveCampaign Review - Marketing automation platform with integrated email marketing, CRM, and messaging tools
Infusionsoft Review - All-in-one sales and marketing automation software for small businesses

Awesome Marketing / Marketing Automation / Marketing Workflow Automation

Zapier Review - Automation tool that connects your apps and automates repetitive tasks
Integromat Review - Automation platform that allows you to connect apps and automate workflows
Automate.io Review - Simple tool for automating repetitive tasks and connecting apps
CoSchedule Review - Marketing calendar and project management software for organizing marketing activities
HubSpot Review - CRM platform with robust marketing workflow automation capabilities

Awesome Marketing / Marketing Automation / Customer Journey Mapping

Lucidchart Review - Diagramming application that helps you visualize complex processes, including customer journeys
Smaply Review - Tool for mapping customer journeys, personas, and stakeholder maps
Gliffy Review - Easy-to-use diagramming tool for creating flowcharts, diagrams, and more
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Awesome Marketing / Search Engine Marketing (SEM) / PPC Management

Google Ads Review - Online advertising platform for creating ads that appear on Google Search, YouTube, and other Google properties
Bing Ads Review - Paid search advertising on the Bing search engine, offering similar features to Google Ads
WordStream Review - PPC software for managing and optimizing Google Ads and Bing Ads campaigns
Marin Software Review - Cross-channel advertising platform for managing SEM campaigns across search, social, and display
SEMrush Review - All-in-one marketing toolkit with PPC management features, including keyword research and competitive analysis

Awesome Marketing / Search Engine Marketing (SEM) / Display Advertising

The Trade Desk Review - Demand-side platform (DSP) for buying digital ads programmatically across various media channels
MediaMath Review - DSP platform for managing and optimizing digital ad campaigns across multiple channels
Google Display Network Review - Display advertising network allowing advertisers to place ads on millions of websites and apps
AdThrive Review - Ad management service for publishers, focusing on maximizing revenue through high-quality ads
Outbrain Review - Native advertising platform for promoting content across premium publishers through content recommendations

Awesome Marketing / Search Engine Marketing (SEM) / Retargeting

AdRoll Review - Retargeting platform that helps marketers reach customers who have previously interacted with their brand across multiple devices
Criteo Review - Global retargeting and display advertising platform that personalizes ads for each user
Facebook Ads Retargeting Review - Retargeting ads on Facebook and Instagram, targeting users who have engaged with your content
Perfect Audience Review - Retargeting platform for managing display, social, and mobile retargeting campaigns
Google Ads Remarketing Review - Remarketing tool that helps advertisers re-engage previous visitors with targeted ads across the web

Awesome Marketing / Analytics and Reporting / Web Analytics

Google Analytics Review - Comprehensive web analytics service that tracks and reports website traffic and user behavior
Adobe Analytics Review - Advanced analytics solution for data-driven insights across all marketing channels
Hotjar Review - Behavior analytics and user feedback service that helps you understand how users interact with your site
Crazy Egg Review - Visual analytics tool offering heatmaps, scroll maps, and A/B testing to improve website performance
Piwik PRO Review - Privacy-focused analytics suite that offers detailed insights into website visitors' behavior

Awesome Marketing / Analytics and Reporting / Conversion Rate Optimization (CRO)

Optimizely Review - A/B testing and experimentation platform for optimizing digital experiences across websites and apps
VWO Review - Conversion optimization platform that provides A/B testing, split URL testing, and multivariate testing
Unbounce Review - Landing page builder with A/B testing features to help improve conversion rates
Google Optimize Review - Free A/B testing and personalization tool by Google that integrates with Google Analytics
Crazy Egg Review - Visual analytics and testing platform that includes heatmaps, click maps, and user recordings

Awesome Marketing / Analytics and Reporting / Dashboards and Reporting

Tableau Review - Powerful data visualization software that helps create interactive and shareable dashboards
Google Data Studio Review - Free data visualization tool that turns data into informative and customizable dashboards and reports
Klipfolio Review - Dashboard and reporting software that allows you to connect, visualize, and share your data
Supermetrics Review - Data integration tool that pulls data from various marketing platforms into spreadsheets, dashboards, and data warehouses
Power BI Review - Business analytics service by Microsoft that provides interactive visualizations and business intelligence capabilities

Awesome Marketing / Customer Relationship Management (CRM) / CRM Software

Salesforce Review - Leading CRM platform offering a wide range of tools for sales, marketing, and customer service automation
HubSpot CRM Review - Free CRM platform that integrates with HubSpot’s marketing, sales, and service tools
Zoho CRM Review - Comprehensive CRM software with a wide array of features for sales automation, analytics, and customer support
Pipedrive Review - Sales-focused CRM tool designed to help sales teams manage leads and deals effectively
Microsoft Dynamics 365 Review - CRM and ERP applications that integrate data, business logic, and processes

Awesome Marketing / Customer Relationship Management (CRM) / Email CRM Integration

HubSpot Review - All-in-one CRM platform with integrated email marketing and automation features
ActiveCampaign Review - CRM and email marketing platform that focuses on customer experience automation
Mailchimp Review - Marketing automation platform that offers CRM features and seamless email marketing integration
Salesforce Email Studio Review - Powerful email marketing solution within Salesforce’s CRM platform
Constant Contact Review - Email marketing platform with CRM functionalities designed for small businesses

Awesome Marketing / Customer Relationship Management (CRM) / Customer Support

Zendesk Review - Customer service software that helps companies provide seamless support across channels
Freshdesk Review - Cloud-based customer support software that offers help desk, ticketing, and knowledge management solutions
Intercom Review - Conversational relationship platform that enables businesses to communicate with customers via messaging, bots, and automation
Drift Review - Conversational marketing platform that combines chat, email, and automation to improve customer engagement
Help Scout Review - Customer service platform designed to help small businesses manage email, live chat, and knowledge base interactions
NeetoDesk Review - A price-competitive customer service software to help companies provide support using email

Awesome Marketing / Advertising and Media Buying / Programmatic Advertising

The Trade Desk Review - Demand-side platform (DSP) that allows advertisers to buy digital ads programmatically across various channels
MediaMath Review - DSP platform for managing, optimizing, and analyzing digital ad campaigns in real-time
Amazon Advertising Review - Advertising platform that allows brands to run targeted ads on Amazon's properties
Google Marketing Platform Review - Unified advertising and analytics platform for smarter marketing and better results
AppNexus Review - Programmatic advertising platform that helps advertisers and publishers maximize ad revenue

Awesome Marketing / Advertising and Media Buying / Affiliate Marketing

CJ Affiliate Review - One of the largest affiliate marketing networks, connecting advertisers with a vast network of publishers
ShareASale Review - Affiliate marketing network offering a wide range of products for publishers to promote
Refersion Review - Affiliate and influencer marketing platform that tracks and manages partner programs
Tapfiliate Review - Cloud-based affiliate marketing software for managing and tracking affiliate relationships
Rakuten Advertising Review - Global affiliate marketing network offering tools for managing and optimizing affiliate programs

Awesome Marketing / Advertising and Media Buying / Native Advertising

Outbrain Review - Native advertising platform that promotes content through content recommendations on premium publisher sites
Taboola Review - Leading native advertising platform that delivers personalized content recommendations
Nativo Review - Platform for creating, distributing, and optimizing native ads across multiple channels
TripleLift Review - Native advertising platform that seamlessly integrates ads into content environments
AdYouLike Review - Native advertising solution that delivers in-feed ads that match the look and feel of editorial content

Awesome Marketing / Market Research and Competitor Analysis / Market Research Tools

SurveyMonkey Review - Leading online survey platform for creating, distributing, and analyzing surveys
Typeform Review - User-friendly survey and form-building tool known for its conversational and interactive interface
Toluna Review - Real-time digital consumer insights platform for conducting surveys and gathering consumer feedback
Qualtrics Review - Experience management platform that helps organizations manage customer, employee, product, and brand experiences
Google Surveys Review - Simple, fast survey platform by Google that provides quick insights through online surveys

Awesome Marketing / Market Research and Competitor Analysis / Competitor Analysis

SpyFu Review - Competitor research tool that reveals the keywords websites are buying on Google Ads and the keywords they're ranking for in organic search
SimilarWeb Review - Website analytics and competitive analysis platform that provides insights on traffic sources, engagement, and audience demographics
Crayon Review - Competitive intelligence platform that tracks your competitors' digital footprints to uncover strategic insights
Owler Review - Business insights platform that provides real-time news, alerts, and analysis on competitors and industry trends
Kompyte Review - Competitor tracking software that monitors competitor websites, social media, and online ads in real-time

Awesome Marketing / Brand Management / Reputation Management

Brand24 Review - Online reputation management tool that monitors your brand's mentions across social media, blogs, and forums
Reputology Review - Review monitoring and management platform designed to help businesses track and respond to online reviews
Trustpilot Review - Consumer review website that allows businesses to build and manage their online reputation through customer reviews
Podium Review - Interaction management platform that helps businesses manage customer reviews, messaging, and payments
Yotpo Review - Customer content marketing platform that helps brands leverage reviews, photos, and Q&A to build trust and drive sales

Awesome Marketing / Brand Management / Brand Monitoring

Mention Review - Real-time media monitoring tool that allows businesses to track mentions of their brand across the web and social media
Talkwalker Review - Social listening and analytics platform that monitors brand mentions across social, print, broadcast, and online channels
Brandwatch Review - Digital consumer intelligence and social media listening platform for tracking and analyzing online conversations about your brand
Meltwater Review - Media intelligence platform that provides media monitoring, social listening, and analytics to help brands manage their reputation
Sprinklr Review - Unified customer experience management platform that includes social listening, engagement, and analytics tools

Awesome Marketing / Brand Management / Digital Asset Management (DAM)

Bynder Review - Digital asset management platform that helps brands create, manage, and distribute digital content efficiently
Widen Review - DAM platform that enables brands to organize, manage, and share their digital assets in a centralized location
Canto Review - User-friendly digital asset management solution for organizing and sharing visual content
Brandfolder Review - DAM software that offers a centralized location for managing and sharing brand assets securely
Adobe Experience Manager Review - Enterprise-level DAM solution that integrates with Adobe's Creative Cloud for seamless asset management and content creation

Awesome Marketing / Blogs

The Marketing Blog A blog on Marketing Tools reviews
Awesome Marketing Blog Find anything about marketing
Visit Blog Offers information on inbound marketing, sales, and customer service strategies
Visit Blog Covers a range of digital marketing topics with actionable tips and guides

Awesome Marketing / Podcasts

Listen Here A weekly discussion of what's new in marketing
Listen Here Covers marketing, social media, entrepreneurship by Gary Vaynerchuk

Awesome Marketing / Online Resources and Courses

Visit Coursera Offers courses on digital marketing, social media marketing, and more from top universities
Visit Google Digital Garage Free online courses from Google on digital marketing, data and tech