Awesome Lists

awesome-marketing

by marketingtoolslist

awesome listpushed almost 2 years ago

A curated list of awesome marketing tools and resources

AI summary

Marketing toolkit

A curated collection of resources and tools for planning, managing, and optimizing marketing strategies

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What's in the list

227 links in 47 sections, with live GitHub stats.activeno commit in 2y

Marketing Strategy and Planning / Market Segmentation and Targeting

  • Segment

    - Customer data platform that simplifies data collection and usage across platforms

  • HubSpot Persona Builder

    - Free tool for creating detailed buyer personas

  • Xtensio

    - Visual collaboration platform for creating and sharing living documents

  • Claritas

    - Provides audience segmentation and insights to target consumers more accurately

Marketing Strategy and Planning / Campaign Planning

  • CoSchedule

    - Marketing calendar and project management software to organize your marketing strategy

  • Trello

    - Simple, visual tool for managing projects and tasks with boards, lists, and cards

  • Asana

    - Project management platform that helps teams orchestrate their work, from daily tasks to strategic initiatives

  • Monday.com

    - Work operating system to manage any team and any project with customizable workflows

  • Wrike

    - Cloud-based collaboration and project management software

Marketing Strategy and Planning / Budgeting and Forecasting

  • PlanGuru

    Review - Budgeting, forecasting, and financial performance review software

  • Allocadia

    - Marketing performance management software that helps with budgeting and planning

  • Adaptive Insights

    - Financial planning and analysis software to improve business agility

  • Float

    - Cash flow forecasting software for managing budgets and financials

  • HubSpot Forecasting Tool

    - Free tool to help predict future sales and revenue

Marketing Strategy and Planning / Competitor and Market Analysis

  • Statista

    - Online statistics, market research, and business intelligence portal

  • IBISWorld

    - Industry market research reports and data for strategic planning

  • Crayon

    - Competitive intelligence platform for tracking competitors and market trends

  • SimilarWeb

    - Provides website analytics, traffic insights, and competitive analysis

  • Owler

    - Business insights platform that provides competitor information and company profiles

Marketing Strategy and Planning / Marketing Mix Modeling

  • MixMod

    - Statistical software for clustering, classification, and discriminant analysis

  • SAS Marketing Mix

    - Analyzes historical data to evaluate marketing impact and ROI

  • Nielsen Marketing Cloud

    Review - Tools for optimizing marketing strategies using comprehensive data analytics

  • BrandMaker

    - Marketing resource management solution that helps optimize the marketing mix

  • MarketShare

    Review - Advanced analytics for evaluating marketing impact and making strategic decisions

SEO (Search Engine Optimization) / Keyword Research

  • Ahrefs

    - Comprehensive SEO tool for keyword research, backlink analysis, and competitor monitoring

  • SEMrush

    - All-in-one marketing toolkit for SEO, PPC, and content marketing

  • Moz

    - SEO software offering keyword research, link building, and site audits

  • Ubersuggest

    - Free tool for generating new keyword ideas and analyzing SEO metrics

  • KeywordTool.io

    - Tool for finding long-tail keywords for SEO, PPC, and content creation

SEO (Search Engine Optimization) / On-Page SEO

  • Yoast SEO

    - WordPress plugin for optimizing on-page SEO elements

  • SurferSEO

    - On-page SEO tool for optimizing content based on top-performing pages

  • Clearscope

    - Content optimization platform that helps improve content relevance and SEO

  • MarketMuse

    - AI-driven platform for content research and on-page SEO optimization

  • Rank Math

    - SEO plugin for WordPress that offers SEO suggestions while you write

SEO (Search Engine Optimization) / Technical SEO

  • Screaming Frog

    - Website crawler that helps improve onsite SEO by analyzing website elements

  • DeepCrawl

    - Cloud-based SEO tool for website audits and technical SEO analysis

  • Google PageSpeed Insights

    - Tool that analyzes a page’s content and provides suggestions for speeding up your site

  • GTmetrix

    - Performance analysis tool that provides insights into how well your site loads and helps identify where improvements can be made

  • Sitebulb

    - Desktop-based website audit tool for technical SEO with visual representations

  • Ahrefs

    - Toolset for backlink analysis, competitor research, and link-building strategies

  • BuzzStream

    - Outreach platform that helps with link building and managing relationships with influencers

  • Pitchbox

    - Outreach and link building software that automates the process of connecting with influencers

  • Majestic

    - Backlink analysis tool that provides comprehensive link intelligence data

  • Moz Link Explorer

    - Tool for analyzing backlinks, finding link-building opportunities, and tracking your site's link profile

SEO (Search Engine Optimization) / Local SEO

  • Yext

    Review - Manages business listings and information across multiple directories to improve local SEO

  • BrightLocal

    Review - Local SEO platform for improving local search visibility and managing citations

  • Moz Local

    Review - Tool to manage and improve your local business listings across the web

  • Whitespark

    Review - Tools and services to help businesses rank better in local search results

  • Synup

    Review - Comprehensive local marketing platform for managing business listings, reviews, and SEO

SEO (Search Engine Optimization) / SERP Tracking

  • SE Ranking

    - All-in-one SEO software that includes SERP tracking and competitor analysis

  • AccuRanker

    - Fast and accurate SERP rank tracking tool for SEO professionals

  • Ahrefs

    - Tracks your website’s keyword rankings and monitors how they change over time

  • SEMrush Position Tracking

    - Tracks daily changes in rankings for any domain across multiple devices

  • SERPWatcher

    - Rank tracking tool designed to monitor SEO progress and performance

SEO (Search Engine Optimization) / SEO Analytics

  • Google Search Console

    - Free tool by Google that helps monitor and maintain your site's presence in Google Search results

  • SEMrush

    - Comprehensive SEO analytics tool for tracking performance and analyzing competitors

  • Ahrefs

    - Analytics toolset that provides insights into website performance, traffic, and keyword rankings

  • SpyFu

    - SEO and PPC competitor research tool for discovering every keyword a competitor has bought on Google Ads

  • SimilarWeb

    - Web analytics platform providing insights on website traffic, ranking, and more

Social Media Marketing / Social Media Management

  • Hootsuite

    Review - Platform to manage social media profiles, schedule posts, and track engagement across multiple networks

  • Buffer

    Review - Social media management tool for scheduling posts and analyzing performance across multiple accounts

  • Sprout Social

    Review - Social media management solution with powerful analytics, engagement, and scheduling tools

  • Later

    Review - Visual content calendar for planning and scheduling Instagram, Facebook, Twitter, and Pinterest posts

  • SocialBee

    Review - Social media management platform that allows for content scheduling, recycling, and curation

Social Media Marketing / Social Media Advertising

  • Facebook Ads Manager

    Review - Tool for creating, managing, and analyzing ads on Facebook and Instagram

  • Google Ads

    Review - Online advertising platform for creating ads that appear on Google Search and other Google properties

  • AdEspresso

    Review - Tool to create, manage, and optimize Facebook and Instagram ad campaigns

  • Canva

    Review - Design tool for creating visually engaging social media graphics and ad creatives

  • AdRoll

    Review - Platform for retargeting and prospecting across web, social, and email channels

Social Media Marketing / Influencer Marketing

  • BuzzSumo

    Review - Tool to find influencers in your niche by analyzing the most shared content

  • Upfluence

    Review - Influencer marketing platform for discovering and managing influencer campaigns

  • AspireIQ

    Review - Influencer marketing software to help brands connect with creators

  • Traackr

    Review - Data-driven influencer marketing platform for building relationships and managing campaigns

  • Grin

    Review - Influencer marketing software that helps brands manage influencer relationships at scale

Content Marketing / Content Creation

  • WordPress

    Review - Open-source content management system (CMS) for building and managing websites and blogs

  • Canva

    Review - Design tool for creating professional graphics, presentations, social media posts, and more

  • Animoto

    Review - Video creation platform that enables you to produce professional-quality videos with ease

  • Piktochart

    Review - Infographic maker and presentation tool to create visually appealing content

  • Adobe Spark

    Review - Suite of design apps for creating social graphics, web pages, and videos

Content Marketing / Content Management Systems (CMS)

  • WordPress

    Review - The world’s most popular CMS, offering extensive plugins and themes for customization

  • Drupal

    Review - Open-source CMS known for its robust security and scalability

  • Joomla

    Review - Flexible and easy-to-use CMS, ideal for building websites and online applications

  • HubSpot CMS

    Review - CMS that integrates seamlessly with HubSpot’s CRM and marketing tools

  • Squarespace

    Review - All-in-one website builder offering beautifully designed templates and an easy-to-use interface

Content Marketing / Copywriting Tools

  • Jasper

    Review - AI-powered copywriting tool for generating marketing copy, blog posts, and more

  • Copy.ai

    Review - AI writing assistant that helps generate creative and engaging copy for various purposes

  • Grammarly

    Review - Writing assistant that improves grammar, punctuation, clarity, and style

  • Hemingway

    Review - App that makes your writing concise and clear by highlighting complex sentences

  • Writesonic

    Review - AI writer and copywriting tool that creates high-converting copy for ads, blogs, and more

  • LogicBalls

    Review - An AI-powered writing tool to create any type of content and supercharge your productivity

Content Marketing / Content Curation

  • Feedly

    Review - Content aggregator and RSS reader for organizing and reading content from your favorite sources

  • Scoop.it

    Review - Content curation tool for discovering and sharing engaging content

  • Pocket

    Review - Save articles, videos, and web pages to view later offline on any device

  • Curata

    Review - Content curation software for discovering, organizing, and sharing high-quality content

  • BuzzSumo

    Review - Tool to find the most shared content and trending topics in any niche

Email Marketing / Email Campaigns

  • Mailchimp

    Review - Marketing automation platform and email marketing service that helps you manage and communicate with your clients and customers

  • ConvertKit

    Review - Email marketing software designed for creators, bloggers, and online businesses with powerful automation features

  • ActiveCampaign

    Review - Customer experience automation platform that helps businesses grow by automating various marketing processes

  • GetResponse

    Review - Email marketing software with powerful automation features, landing pages, and webinars

  • AWeber

    Review - Email marketing platform offering autoresponders, landing pages, and email automation

Email Marketing / Email Automation

  • HubSpot

    Review - All-in-one CRM platform with robust email marketing and automation tools

  • Klaviyo

    Review - Email and SMS marketing automation platform tailored for eCommerce businesses

  • SendinBlue

    Review - Email marketing and automation software that includes SMS marketing and chat features

  • Touchlead

    Review - Marketing software with workflow automation, supporting email campaigns, social media scheduling and more

  • Autopilot

    Review - Visual marketing automation software for creating personalized customer journeys

  • Drip

    Review - ECRM platform designed for building personalized email campaigns to engage customers

Email Marketing / Email Analytics

  • Litmus

    Review - Email testing, analysis, and optimization platform that helps you create error-free emails

  • Mailjet

    Review - Email marketing software with A/B testing, segmentation, and real-time analytics

  • Google Analytics for Email

    Review - Tool to track email marketing campaigns using Google Analytics

  • Campaign Monitor

    Review - Email marketing platform with powerful analytics and segmentation tools

  • HubSpot

    Review - CRM platform with integrated email analytics and performance tracking features

Email Marketing / Email Design

  • Stripo

    Review - Email template builder with drag-and-drop functionality and ready-to-use designs

  • BeeFree

    Review - Free online email editor to design responsive emails quickly

  • Litmus Builder

    Review - Tool for designing, building, and testing emails in one place

  • Postcards by Designmodo

    Review - Easy-to-use email design tool for creating responsive email templates

  • Chamaileon

    Review - Collaborative email design platform for creating custom email templates

Email Marketing / Email Deliverability

  • Heybounce

    Review - Email verification service that checks if an email exists and detects disposable emails to reduce bounce rates

  • GlockApps

    Review - Tool to diagnose email deliverability problems

  • Mailtrap

    Review - Platform used to test deliverability before sending and control results in one place

Marketing Automation / Lead Nurturing

  • Marketo

    Review - Marketing automation software that offers lead management, email marketing, and analytics

  • Pardot

    Review - B2B marketing automation by Salesforce for managing email campaigns, nurturing leads, and more

  • HubSpot

    Review - Comprehensive CRM platform with powerful marketing automation features

  • ActiveCampaign

    Review - Marketing automation platform with integrated email marketing, CRM, and messaging tools

  • Infusionsoft

    Review - All-in-one sales and marketing automation software for small businesses

Marketing Automation / Marketing Workflow Automation

  • Zapier

    Review - Automation tool that connects your apps and automates repetitive tasks

  • Integromat

    Review - Automation platform that allows you to connect apps and automate workflows

  • Automate.io

    Review - Simple tool for automating repetitive tasks and connecting apps

  • CoSchedule

    Review - Marketing calendar and project management software for organizing marketing activities

  • HubSpot

    Review - CRM platform with robust marketing workflow automation capabilities

Marketing Automation / Customer Journey Mapping

  • Lucidchart

    Review - Diagramming application that helps you visualize complex processes, including customer journeys

  • Smaply

    Review - Tool for mapping customer journeys, personas, and stakeholder maps

  • Gliffy

    Review - Easy-to-use diagramming tool for creating flowcharts, diagrams, and more

  • https://creately

    [Creately](

Search Engine Marketing (SEM) / PPC Management

  • Google Ads

    Review - Online advertising platform for creating ads that appear on Google Search, YouTube, and other Google properties

  • Bing Ads

    Review - Paid search advertising on the Bing search engine, offering similar features to Google Ads

  • WordStream

    Review - PPC software for managing and optimizing Google Ads and Bing Ads campaigns

  • Marin Software

    Review - Cross-channel advertising platform for managing SEM campaigns across search, social, and display

  • SEMrush

    Review - All-in-one marketing toolkit with PPC management features, including keyword research and competitive analysis

Search Engine Marketing (SEM) / Display Advertising

  • The Trade Desk

    Review - Demand-side platform (DSP) for buying digital ads programmatically across various media channels

  • MediaMath

    Review - DSP platform for managing and optimizing digital ad campaigns across multiple channels

  • Google Display Network

    Review - Display advertising network allowing advertisers to place ads on millions of websites and apps

  • AdThrive

    Review - Ad management service for publishers, focusing on maximizing revenue through high-quality ads

  • Outbrain

    Review - Native advertising platform for promoting content across premium publishers through content recommendations

Search Engine Marketing (SEM) / Retargeting

  • AdRoll

    Review - Retargeting platform that helps marketers reach customers who have previously interacted with their brand across multiple devices

  • Criteo

    Review - Global retargeting and display advertising platform that personalizes ads for each user

  • Facebook Ads Retargeting

    Review - Retargeting ads on Facebook and Instagram, targeting users who have engaged with your content

  • Perfect Audience

    Review - Retargeting platform for managing display, social, and mobile retargeting campaigns

  • Google Ads Remarketing

    Review - Remarketing tool that helps advertisers re-engage previous visitors with targeted ads across the web

Analytics and Reporting / Web Analytics

  • Google Analytics

    Review - Comprehensive web analytics service that tracks and reports website traffic and user behavior

  • Adobe Analytics

    Review - Advanced analytics solution for data-driven insights across all marketing channels

  • Hotjar

    Review - Behavior analytics and user feedback service that helps you understand how users interact with your site

  • Crazy Egg

    Review - Visual analytics tool offering heatmaps, scroll maps, and A/B testing to improve website performance

  • Piwik PRO

    Review - Privacy-focused analytics suite that offers detailed insights into website visitors' behavior

Analytics and Reporting / Conversion Rate Optimization (CRO)

  • Optimizely

    Review - A/B testing and experimentation platform for optimizing digital experiences across websites and apps

  • VWO

    Review - Conversion optimization platform that provides A/B testing, split URL testing, and multivariate testing

  • Unbounce

    Review - Landing page builder with A/B testing features to help improve conversion rates

  • Google Optimize

    Review - Free A/B testing and personalization tool by Google that integrates with Google Analytics

  • Crazy Egg

    Review - Visual analytics and testing platform that includes heatmaps, click maps, and user recordings

Analytics and Reporting / Dashboards and Reporting

  • Tableau

    Review - Powerful data visualization software that helps create interactive and shareable dashboards

  • Google Data Studio

    Review - Free data visualization tool that turns data into informative and customizable dashboards and reports

  • Klipfolio

    Review - Dashboard and reporting software that allows you to connect, visualize, and share your data

  • Supermetrics

    Review - Data integration tool that pulls data from various marketing platforms into spreadsheets, dashboards, and data warehouses

  • Power BI

    Review - Business analytics service by Microsoft that provides interactive visualizations and business intelligence capabilities

Customer Relationship Management (CRM) / CRM Software

  • Salesforce

    Review - Leading CRM platform offering a wide range of tools for sales, marketing, and customer service automation

  • HubSpot CRM

    Review - Free CRM platform that integrates with HubSpot’s marketing, sales, and service tools

  • Zoho CRM

    Review - Comprehensive CRM software with a wide array of features for sales automation, analytics, and customer support

  • Pipedrive

    Review - Sales-focused CRM tool designed to help sales teams manage leads and deals effectively

  • Microsoft Dynamics 365

    Review - CRM and ERP applications that integrate data, business logic, and processes

Customer Relationship Management (CRM) / Email CRM Integration

  • HubSpot

    Review - All-in-one CRM platform with integrated email marketing and automation features

  • ActiveCampaign

    Review - CRM and email marketing platform that focuses on customer experience automation

  • Mailchimp

    Review - Marketing automation platform that offers CRM features and seamless email marketing integration

  • Salesforce Email Studio

    Review - Powerful email marketing solution within Salesforce’s CRM platform

  • Constant Contact

    Review - Email marketing platform with CRM functionalities designed for small businesses

Customer Relationship Management (CRM) / Customer Support

  • Zendesk

    Review - Customer service software that helps companies provide seamless support across channels

  • Freshdesk

    Review - Cloud-based customer support software that offers help desk, ticketing, and knowledge management solutions

  • Intercom

    Review - Conversational relationship platform that enables businesses to communicate with customers via messaging, bots, and automation

  • Drift

    Review - Conversational marketing platform that combines chat, email, and automation to improve customer engagement

  • Help Scout

    Review - Customer service platform designed to help small businesses manage email, live chat, and knowledge base interactions

  • NeetoDesk

    Review - A price-competitive customer service software to help companies provide support using email

Advertising and Media Buying / Programmatic Advertising

  • The Trade Desk

    Review - Demand-side platform (DSP) that allows advertisers to buy digital ads programmatically across various channels

  • MediaMath

    Review - DSP platform for managing, optimizing, and analyzing digital ad campaigns in real-time

  • Amazon Advertising

    Review - Advertising platform that allows brands to run targeted ads on Amazon's properties

  • Google Marketing Platform

    Review - Unified advertising and analytics platform for smarter marketing and better results

  • AppNexus

    Review - Programmatic advertising platform that helps advertisers and publishers maximize ad revenue

Advertising and Media Buying / Affiliate Marketing

  • CJ Affiliate

    Review - One of the largest affiliate marketing networks, connecting advertisers with a vast network of publishers

  • ShareASale

    Review - Affiliate marketing network offering a wide range of products for publishers to promote

  • Refersion

    Review - Affiliate and influencer marketing platform that tracks and manages partner programs

  • Tapfiliate

    Review - Cloud-based affiliate marketing software for managing and tracking affiliate relationships

  • Rakuten Advertising

    Review - Global affiliate marketing network offering tools for managing and optimizing affiliate programs

Advertising and Media Buying / Native Advertising

  • Outbrain

    Review - Native advertising platform that promotes content through content recommendations on premium publisher sites

  • Taboola

    Review - Leading native advertising platform that delivers personalized content recommendations

  • Nativo

    Review - Platform for creating, distributing, and optimizing native ads across multiple channels

  • TripleLift

    Review - Native advertising platform that seamlessly integrates ads into content environments

  • AdYouLike

    Review - Native advertising solution that delivers in-feed ads that match the look and feel of editorial content

Market Research and Competitor Analysis / Market Research Tools

  • SurveyMonkey

    Review - Leading online survey platform for creating, distributing, and analyzing surveys

  • Typeform

    Review - User-friendly survey and form-building tool known for its conversational and interactive interface

  • Toluna

    Review - Real-time digital consumer insights platform for conducting surveys and gathering consumer feedback

  • Qualtrics

    Review - Experience management platform that helps organizations manage customer, employee, product, and brand experiences

  • Google Surveys

    Review - Simple, fast survey platform by Google that provides quick insights through online surveys

Market Research and Competitor Analysis / Competitor Analysis

  • SpyFu

    Review - Competitor research tool that reveals the keywords websites are buying on Google Ads and the keywords they're ranking for in organic search

  • SimilarWeb

    Review - Website analytics and competitive analysis platform that provides insights on traffic sources, engagement, and audience demographics

  • Crayon

    Review - Competitive intelligence platform that tracks your competitors' digital footprints to uncover strategic insights

  • Owler

    Review - Business insights platform that provides real-time news, alerts, and analysis on competitors and industry trends

  • Kompyte

    Review - Competitor tracking software that monitors competitor websites, social media, and online ads in real-time

Brand Management / Reputation Management

  • Brand24

    Review - Online reputation management tool that monitors your brand's mentions across social media, blogs, and forums

  • Reputology

    Review - Review monitoring and management platform designed to help businesses track and respond to online reviews

  • Trustpilot

    Review - Consumer review website that allows businesses to build and manage their online reputation through customer reviews

  • Podium

    Review - Interaction management platform that helps businesses manage customer reviews, messaging, and payments

  • Yotpo

    Review - Customer content marketing platform that helps brands leverage reviews, photos, and Q&A to build trust and drive sales

Brand Management / Brand Monitoring

  • Mention

    Review - Real-time media monitoring tool that allows businesses to track mentions of their brand across the web and social media

  • Talkwalker

    Review - Social listening and analytics platform that monitors brand mentions across social, print, broadcast, and online channels

  • Brandwatch

    Review - Digital consumer intelligence and social media listening platform for tracking and analyzing online conversations about your brand

  • Meltwater

    Review - Media intelligence platform that provides media monitoring, social listening, and analytics to help brands manage their reputation

  • Sprinklr

    Review - Unified customer experience management platform that includes social listening, engagement, and analytics tools

Brand Management / Digital Asset Management (DAM)

  • Bynder

    Review - Digital asset management platform that helps brands create, manage, and distribute digital content efficiently

  • Widen

    Review - DAM platform that enables brands to organize, manage, and share their digital assets in a centralized location

  • Canto

    Review - User-friendly digital asset management solution for organizing and sharing visual content

  • Brandfolder

    Review - DAM software that offers a centralized location for managing and sharing brand assets securely

  • Adobe Experience Manager

    Review - Enterprise-level DAM solution that integrates with Adobe's Creative Cloud for seamless asset management and content creation

Blogs

Podcasts

  • Listen Here

    A weekly discussion of what's new in marketing

  • Listen Here

    Covers marketing, social media, entrepreneurship by Gary Vaynerchuk

Online Resources and Courses

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