awesome-marketing
Marketing toolkit
A curated collection of resources and tools for planning, managing, and optimizing marketing strategies
A curated list of awesome marketing tools and resources
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last commit: about 1 month ago awesomeawesome-listawesome-marketingmarketingmarketing-analyticsmarketing-automationmarketing-tools
Awesome Marketing / Marketing Strategy and Planning / Market Segmentation and Targeting | |||
Segment | - Customer data platform that simplifies data collection and usage across platforms | ||
HubSpot Persona Builder | - Free tool for creating detailed buyer personas | ||
Xtensio | - Visual collaboration platform for creating and sharing living documents | ||
Claritas | - Provides audience segmentation and insights to target consumers more accurately | ||
Awesome Marketing / Marketing Strategy and Planning / Campaign Planning | |||
CoSchedule | - Marketing calendar and project management software to organize your marketing strategy | ||
Trello | - Simple, visual tool for managing projects and tasks with boards, lists, and cards | ||
Asana | - Project management platform that helps teams orchestrate their work, from daily tasks to strategic initiatives | ||
Monday.com | - Work operating system to manage any team and any project with customizable workflows | ||
Wrike | - Cloud-based collaboration and project management software | ||
Awesome Marketing / Marketing Strategy and Planning / Budgeting and Forecasting | |||
PlanGuru | Review - Budgeting, forecasting, and financial performance review software | ||
Allocadia | - Marketing performance management software that helps with budgeting and planning | ||
Adaptive Insights | - Financial planning and analysis software to improve business agility | ||
Float | - Cash flow forecasting software for managing budgets and financials | ||
HubSpot Forecasting Tool | - Free tool to help predict future sales and revenue | ||
Awesome Marketing / Marketing Strategy and Planning / Competitor and Market Analysis | |||
Statista | - Online statistics, market research, and business intelligence portal | ||
IBISWorld | - Industry market research reports and data for strategic planning | ||
Crayon | - Competitive intelligence platform for tracking competitors and market trends | ||
SimilarWeb | - Provides website analytics, traffic insights, and competitive analysis | ||
Owler | - Business insights platform that provides competitor information and company profiles | ||
Awesome Marketing / Marketing Strategy and Planning / Marketing Mix Modeling | |||
MixMod | - Statistical software for clustering, classification, and discriminant analysis | ||
SAS Marketing Mix | - Analyzes historical data to evaluate marketing impact and ROI | ||
Nielsen Marketing Cloud | Review - Tools for optimizing marketing strategies using comprehensive data analytics | ||
BrandMaker | - Marketing resource management solution that helps optimize the marketing mix | ||
MarketShare | Review - Advanced analytics for evaluating marketing impact and making strategic decisions | ||
Awesome Marketing / SEO (Search Engine Optimization) / Keyword Research | |||
Ahrefs | - Comprehensive SEO tool for keyword research, backlink analysis, and competitor monitoring | ||
SEMrush | - All-in-one marketing toolkit for SEO, PPC, and content marketing | ||
Moz | - SEO software offering keyword research, link building, and site audits | ||
Ubersuggest | - Free tool for generating new keyword ideas and analyzing SEO metrics | ||
KeywordTool.io | - Tool for finding long-tail keywords for SEO, PPC, and content creation | ||
Awesome Marketing / SEO (Search Engine Optimization) / On-Page SEO | |||
Yoast SEO | - WordPress plugin for optimizing on-page SEO elements | ||
SurferSEO | - On-page SEO tool for optimizing content based on top-performing pages | ||
Clearscope | - Content optimization platform that helps improve content relevance and SEO | ||
MarketMuse | - AI-driven platform for content research and on-page SEO optimization | ||
Rank Math | - SEO plugin for WordPress that offers SEO suggestions while you write | ||
Awesome Marketing / SEO (Search Engine Optimization) / Technical SEO | |||
Screaming Frog | - Website crawler that helps improve onsite SEO by analyzing website elements | ||
DeepCrawl | - Cloud-based SEO tool for website audits and technical SEO analysis | ||
Google PageSpeed Insights | - Tool that analyzes a page’s content and provides suggestions for speeding up your site | ||
GTmetrix | - Performance analysis tool that provides insights into how well your site loads and helps identify where improvements can be made | ||
Sitebulb | - Desktop-based website audit tool for technical SEO with visual representations | ||
Awesome Marketing / SEO (Search Engine Optimization) / Link Building | |||
Ahrefs | - Toolset for backlink analysis, competitor research, and link-building strategies | ||
BuzzStream | - Outreach platform that helps with link building and managing relationships with influencers | ||
Pitchbox | - Outreach and link building software that automates the process of connecting with influencers | ||
Majestic | - Backlink analysis tool that provides comprehensive link intelligence data | ||
Moz Link Explorer | - Tool for analyzing backlinks, finding link-building opportunities, and tracking your site's link profile | ||
Awesome Marketing / SEO (Search Engine Optimization) / Local SEO | |||
Yext | Review - Manages business listings and information across multiple directories to improve local SEO | ||
BrightLocal | Review - Local SEO platform for improving local search visibility and managing citations | ||
Moz Local | Review - Tool to manage and improve your local business listings across the web | ||
Whitespark | Review - Tools and services to help businesses rank better in local search results | ||
Synup | Review - Comprehensive local marketing platform for managing business listings, reviews, and SEO | ||
Awesome Marketing / SEO (Search Engine Optimization) / SERP Tracking | |||
SE Ranking | - All-in-one SEO software that includes SERP tracking and competitor analysis | ||
AccuRanker | - Fast and accurate SERP rank tracking tool for SEO professionals | ||
Ahrefs | - Tracks your website’s keyword rankings and monitors how they change over time | ||
SEMrush Position Tracking | - Tracks daily changes in rankings for any domain across multiple devices | ||
SERPWatcher | - Rank tracking tool designed to monitor SEO progress and performance | ||
Awesome Marketing / SEO (Search Engine Optimization) / SEO Analytics | |||
Google Search Console | - Free tool by Google that helps monitor and maintain your site's presence in Google Search results | ||
SEMrush | - Comprehensive SEO analytics tool for tracking performance and analyzing competitors | ||
Ahrefs | - Analytics toolset that provides insights into website performance, traffic, and keyword rankings | ||
SpyFu | - SEO and PPC competitor research tool for discovering every keyword a competitor has bought on Google Ads | ||
SimilarWeb | - Web analytics platform providing insights on website traffic, ranking, and more | ||
Awesome Marketing / Social Media Marketing / Social Media Management | |||
Hootsuite | Review - Platform to manage social media profiles, schedule posts, and track engagement across multiple networks | ||
Buffer | Review - Social media management tool for scheduling posts and analyzing performance across multiple accounts | ||
Sprout Social | Review - Social media management solution with powerful analytics, engagement, and scheduling tools | ||
Later | Review - Visual content calendar for planning and scheduling Instagram, Facebook, Twitter, and Pinterest posts | ||
SocialBee | Review - Social media management platform that allows for content scheduling, recycling, and curation | ||
Awesome Marketing / Social Media Marketing / Social Media Advertising | |||
Facebook Ads Manager | Review - Tool for creating, managing, and analyzing ads on Facebook and Instagram | ||
Google Ads | Review - Online advertising platform for creating ads that appear on Google Search and other Google properties | ||
AdEspresso | Review - Tool to create, manage, and optimize Facebook and Instagram ad campaigns | ||
Canva | Review - Design tool for creating visually engaging social media graphics and ad creatives | ||
AdRoll | Review - Platform for retargeting and prospecting across web, social, and email channels | ||
Awesome Marketing / Social Media Marketing / Influencer Marketing | |||
BuzzSumo | Review - Tool to find influencers in your niche by analyzing the most shared content | ||
Upfluence | Review - Influencer marketing platform for discovering and managing influencer campaigns | ||
AspireIQ | Review - Influencer marketing software to help brands connect with creators | ||
Traackr | Review - Data-driven influencer marketing platform for building relationships and managing campaigns | ||
Grin | Review - Influencer marketing software that helps brands manage influencer relationships at scale | ||
Awesome Marketing / Content Marketing / Content Creation | |||
WordPress | Review - Open-source content management system (CMS) for building and managing websites and blogs | ||
Canva | Review - Design tool for creating professional graphics, presentations, social media posts, and more | ||
Animoto | Review - Video creation platform that enables you to produce professional-quality videos with ease | ||
Piktochart | Review - Infographic maker and presentation tool to create visually appealing content | ||
Adobe Spark | Review - Suite of design apps for creating social graphics, web pages, and videos | ||
Awesome Marketing / Content Marketing / Content Management Systems (CMS) | |||
WordPress | Review - The world’s most popular CMS, offering extensive plugins and themes for customization | ||
Drupal | Review - Open-source CMS known for its robust security and scalability | ||
Joomla | Review - Flexible and easy-to-use CMS, ideal for building websites and online applications | ||
HubSpot CMS | Review - CMS that integrates seamlessly with HubSpot’s CRM and marketing tools | ||
Squarespace | Review - All-in-one website builder offering beautifully designed templates and an easy-to-use interface | ||
Awesome Marketing / Content Marketing / Copywriting Tools | |||
Jasper | Review - AI-powered copywriting tool for generating marketing copy, blog posts, and more | ||
Copy.ai | Review - AI writing assistant that helps generate creative and engaging copy for various purposes | ||
Grammarly | Review - Writing assistant that improves grammar, punctuation, clarity, and style | ||
Hemingway | Review - App that makes your writing concise and clear by highlighting complex sentences | ||
Writesonic | Review - AI writer and copywriting tool that creates high-converting copy for ads, blogs, and more | ||
LogicBalls | Review - An AI-powered writing tool to create any type of content and supercharge your productivity | ||
Awesome Marketing / Content Marketing / Content Curation | |||
Feedly | Review - Content aggregator and RSS reader for organizing and reading content from your favorite sources | ||
Scoop.it | Review - Content curation tool for discovering and sharing engaging content | ||
Review - Save articles, videos, and web pages to view later offline on any device | |||
Curata | Review - Content curation software for discovering, organizing, and sharing high-quality content | ||
BuzzSumo | Review - Tool to find the most shared content and trending topics in any niche | ||
Awesome Marketing / Email Marketing / Email Campaigns | |||
Mailchimp | Review - Marketing automation platform and email marketing service that helps you manage and communicate with your clients and customers | ||
ConvertKit | Review - Email marketing software designed for creators, bloggers, and online businesses with powerful automation features | ||
ActiveCampaign | Review - Customer experience automation platform that helps businesses grow by automating various marketing processes | ||
GetResponse | Review - Email marketing software with powerful automation features, landing pages, and webinars | ||
AWeber | Review - Email marketing platform offering autoresponders, landing pages, and email automation | ||
Awesome Marketing / Email Marketing / Email Automation | |||
HubSpot | Review - All-in-one CRM platform with robust email marketing and automation tools | ||
Klaviyo | Review - Email and SMS marketing automation platform tailored for eCommerce businesses | ||
SendinBlue | Review - Email marketing and automation software that includes SMS marketing and chat features | ||
Touchlead | Review - Marketing software with workflow automation, supporting email campaigns, social media scheduling and more | ||
Autopilot | Review - Visual marketing automation software for creating personalized customer journeys | ||
Drip | Review - ECRM platform designed for building personalized email campaigns to engage customers | ||
Awesome Marketing / Email Marketing / Email Analytics | |||
Litmus | Review - Email testing, analysis, and optimization platform that helps you create error-free emails | ||
Mailjet | Review - Email marketing software with A/B testing, segmentation, and real-time analytics | ||
Google Analytics for Email | Review - Tool to track email marketing campaigns using Google Analytics | ||
Campaign Monitor | Review - Email marketing platform with powerful analytics and segmentation tools | ||
HubSpot | Review - CRM platform with integrated email analytics and performance tracking features | ||
Awesome Marketing / Email Marketing / Email Design | |||
Stripo | Review - Email template builder with drag-and-drop functionality and ready-to-use designs | ||
BeeFree | Review - Free online email editor to design responsive emails quickly | ||
Litmus Builder | Review - Tool for designing, building, and testing emails in one place | ||
Postcards by Designmodo | Review - Easy-to-use email design tool for creating responsive email templates | ||
Chamaileon | Review - Collaborative email design platform for creating custom email templates | ||
Awesome Marketing / Email Marketing / Email Deliverability | |||
Heybounce | Review - Email verification service that checks if an email exists and detects disposable emails to reduce bounce rates | ||
GlockApps | Review - Tool to diagnose email deliverability problems | ||
Mailtrap | Review - Platform used to test deliverability before sending and control results in one place | ||
Awesome Marketing / Marketing Automation / Lead Nurturing | |||
Marketo | Review - Marketing automation software that offers lead management, email marketing, and analytics | ||
Pardot | Review - B2B marketing automation by Salesforce for managing email campaigns, nurturing leads, and more | ||
HubSpot | Review - Comprehensive CRM platform with powerful marketing automation features | ||
ActiveCampaign | Review - Marketing automation platform with integrated email marketing, CRM, and messaging tools | ||
Infusionsoft | Review - All-in-one sales and marketing automation software for small businesses | ||
Awesome Marketing / Marketing Automation / Marketing Workflow Automation | |||
Zapier | Review - Automation tool that connects your apps and automates repetitive tasks | ||
Integromat | Review - Automation platform that allows you to connect apps and automate workflows | ||
Automate.io | Review - Simple tool for automating repetitive tasks and connecting apps | ||
CoSchedule | Review - Marketing calendar and project management software for organizing marketing activities | ||
HubSpot | Review - CRM platform with robust marketing workflow automation capabilities | ||
Awesome Marketing / Marketing Automation / Customer Journey Mapping | |||
Lucidchart | Review - Diagramming application that helps you visualize complex processes, including customer journeys | ||
Smaply | Review - Tool for mapping customer journeys, personas, and stakeholder maps | ||
Gliffy | Review - Easy-to-use diagramming tool for creating flowcharts, diagrams, and more | ||
https://creately | [Creately]( | ||
Awesome Marketing / Search Engine Marketing (SEM) / PPC Management | |||
Google Ads | Review - Online advertising platform for creating ads that appear on Google Search, YouTube, and other Google properties | ||
Bing Ads | Review - Paid search advertising on the Bing search engine, offering similar features to Google Ads | ||
WordStream | Review - PPC software for managing and optimizing Google Ads and Bing Ads campaigns | ||
Marin Software | Review - Cross-channel advertising platform for managing SEM campaigns across search, social, and display | ||
SEMrush | Review - All-in-one marketing toolkit with PPC management features, including keyword research and competitive analysis | ||
Awesome Marketing / Search Engine Marketing (SEM) / Display Advertising | |||
The Trade Desk | Review - Demand-side platform (DSP) for buying digital ads programmatically across various media channels | ||
MediaMath | Review - DSP platform for managing and optimizing digital ad campaigns across multiple channels | ||
Google Display Network | Review - Display advertising network allowing advertisers to place ads on millions of websites and apps | ||
AdThrive | Review - Ad management service for publishers, focusing on maximizing revenue through high-quality ads | ||
Outbrain | Review - Native advertising platform for promoting content across premium publishers through content recommendations | ||
Awesome Marketing / Search Engine Marketing (SEM) / Retargeting | |||
AdRoll | Review - Retargeting platform that helps marketers reach customers who have previously interacted with their brand across multiple devices | ||
Criteo | Review - Global retargeting and display advertising platform that personalizes ads for each user | ||
Facebook Ads Retargeting | Review - Retargeting ads on Facebook and Instagram, targeting users who have engaged with your content | ||
Perfect Audience | Review - Retargeting platform for managing display, social, and mobile retargeting campaigns | ||
Google Ads Remarketing | Review - Remarketing tool that helps advertisers re-engage previous visitors with targeted ads across the web | ||
Awesome Marketing / Analytics and Reporting / Web Analytics | |||
Google Analytics | Review - Comprehensive web analytics service that tracks and reports website traffic and user behavior | ||
Adobe Analytics | Review - Advanced analytics solution for data-driven insights across all marketing channels | ||
Hotjar | Review - Behavior analytics and user feedback service that helps you understand how users interact with your site | ||
Crazy Egg | Review - Visual analytics tool offering heatmaps, scroll maps, and A/B testing to improve website performance | ||
Piwik PRO | Review - Privacy-focused analytics suite that offers detailed insights into website visitors' behavior | ||
Awesome Marketing / Analytics and Reporting / Conversion Rate Optimization (CRO) | |||
Optimizely | Review - A/B testing and experimentation platform for optimizing digital experiences across websites and apps | ||
VWO | Review - Conversion optimization platform that provides A/B testing, split URL testing, and multivariate testing | ||
Unbounce | Review - Landing page builder with A/B testing features to help improve conversion rates | ||
Google Optimize | Review - Free A/B testing and personalization tool by Google that integrates with Google Analytics | ||
Crazy Egg | Review - Visual analytics and testing platform that includes heatmaps, click maps, and user recordings | ||
Awesome Marketing / Analytics and Reporting / Dashboards and Reporting | |||
Tableau | Review - Powerful data visualization software that helps create interactive and shareable dashboards | ||
Google Data Studio | Review - Free data visualization tool that turns data into informative and customizable dashboards and reports | ||
Klipfolio | Review - Dashboard and reporting software that allows you to connect, visualize, and share your data | ||
Supermetrics | Review - Data integration tool that pulls data from various marketing platforms into spreadsheets, dashboards, and data warehouses | ||
Power BI | Review - Business analytics service by Microsoft that provides interactive visualizations and business intelligence capabilities | ||
Awesome Marketing / Customer Relationship Management (CRM) / CRM Software | |||
Salesforce | Review - Leading CRM platform offering a wide range of tools for sales, marketing, and customer service automation | ||
HubSpot CRM | Review - Free CRM platform that integrates with HubSpot’s marketing, sales, and service tools | ||
Zoho CRM | Review - Comprehensive CRM software with a wide array of features for sales automation, analytics, and customer support | ||
Pipedrive | Review - Sales-focused CRM tool designed to help sales teams manage leads and deals effectively | ||
Microsoft Dynamics 365 | Review - CRM and ERP applications that integrate data, business logic, and processes | ||
Awesome Marketing / Customer Relationship Management (CRM) / Email CRM Integration | |||
HubSpot | Review - All-in-one CRM platform with integrated email marketing and automation features | ||
ActiveCampaign | Review - CRM and email marketing platform that focuses on customer experience automation | ||
Mailchimp | Review - Marketing automation platform that offers CRM features and seamless email marketing integration | ||
Salesforce Email Studio | Review - Powerful email marketing solution within Salesforce’s CRM platform | ||
Constant Contact | Review - Email marketing platform with CRM functionalities designed for small businesses | ||
Awesome Marketing / Customer Relationship Management (CRM) / Customer Support | |||
Zendesk | Review - Customer service software that helps companies provide seamless support across channels | ||
Freshdesk | Review - Cloud-based customer support software that offers help desk, ticketing, and knowledge management solutions | ||
Intercom | Review - Conversational relationship platform that enables businesses to communicate with customers via messaging, bots, and automation | ||
Drift | Review - Conversational marketing platform that combines chat, email, and automation to improve customer engagement | ||
Help Scout | Review - Customer service platform designed to help small businesses manage email, live chat, and knowledge base interactions | ||
NeetoDesk | Review - A price-competitive customer service software to help companies provide support using email | ||
Awesome Marketing / Advertising and Media Buying / Programmatic Advertising | |||
The Trade Desk | Review - Demand-side platform (DSP) that allows advertisers to buy digital ads programmatically across various channels | ||
MediaMath | Review - DSP platform for managing, optimizing, and analyzing digital ad campaigns in real-time | ||
Amazon Advertising | Review - Advertising platform that allows brands to run targeted ads on Amazon's properties | ||
Google Marketing Platform | Review - Unified advertising and analytics platform for smarter marketing and better results | ||
AppNexus | Review - Programmatic advertising platform that helps advertisers and publishers maximize ad revenue | ||
Awesome Marketing / Advertising and Media Buying / Affiliate Marketing | |||
CJ Affiliate | Review - One of the largest affiliate marketing networks, connecting advertisers with a vast network of publishers | ||
ShareASale | Review - Affiliate marketing network offering a wide range of products for publishers to promote | ||
Refersion | Review - Affiliate and influencer marketing platform that tracks and manages partner programs | ||
Tapfiliate | Review - Cloud-based affiliate marketing software for managing and tracking affiliate relationships | ||
Rakuten Advertising | Review - Global affiliate marketing network offering tools for managing and optimizing affiliate programs | ||
Awesome Marketing / Advertising and Media Buying / Native Advertising | |||
Outbrain | Review - Native advertising platform that promotes content through content recommendations on premium publisher sites | ||
Taboola | Review - Leading native advertising platform that delivers personalized content recommendations | ||
Nativo | Review - Platform for creating, distributing, and optimizing native ads across multiple channels | ||
TripleLift | Review - Native advertising platform that seamlessly integrates ads into content environments | ||
AdYouLike | Review - Native advertising solution that delivers in-feed ads that match the look and feel of editorial content | ||
Awesome Marketing / Market Research and Competitor Analysis / Market Research Tools | |||
SurveyMonkey | Review - Leading online survey platform for creating, distributing, and analyzing surveys | ||
Typeform | Review - User-friendly survey and form-building tool known for its conversational and interactive interface | ||
Toluna | Review - Real-time digital consumer insights platform for conducting surveys and gathering consumer feedback | ||
Qualtrics | Review - Experience management platform that helps organizations manage customer, employee, product, and brand experiences | ||
Google Surveys | Review - Simple, fast survey platform by Google that provides quick insights through online surveys | ||
Awesome Marketing / Market Research and Competitor Analysis / Competitor Analysis | |||
SpyFu | Review - Competitor research tool that reveals the keywords websites are buying on Google Ads and the keywords they're ranking for in organic search | ||
SimilarWeb | Review - Website analytics and competitive analysis platform that provides insights on traffic sources, engagement, and audience demographics | ||
Crayon | Review - Competitive intelligence platform that tracks your competitors' digital footprints to uncover strategic insights | ||
Owler | Review - Business insights platform that provides real-time news, alerts, and analysis on competitors and industry trends | ||
Kompyte | Review - Competitor tracking software that monitors competitor websites, social media, and online ads in real-time | ||
Awesome Marketing / Brand Management / Reputation Management | |||
Brand24 | Review - Online reputation management tool that monitors your brand's mentions across social media, blogs, and forums | ||
Reputology | Review - Review monitoring and management platform designed to help businesses track and respond to online reviews | ||
Trustpilot | Review - Consumer review website that allows businesses to build and manage their online reputation through customer reviews | ||
Podium | Review - Interaction management platform that helps businesses manage customer reviews, messaging, and payments | ||
Yotpo | Review - Customer content marketing platform that helps brands leverage reviews, photos, and Q&A to build trust and drive sales | ||
Awesome Marketing / Brand Management / Brand Monitoring | |||
Mention | Review - Real-time media monitoring tool that allows businesses to track mentions of their brand across the web and social media | ||
Talkwalker | Review - Social listening and analytics platform that monitors brand mentions across social, print, broadcast, and online channels | ||
Brandwatch | Review - Digital consumer intelligence and social media listening platform for tracking and analyzing online conversations about your brand | ||
Meltwater | Review - Media intelligence platform that provides media monitoring, social listening, and analytics to help brands manage their reputation | ||
Sprinklr | Review - Unified customer experience management platform that includes social listening, engagement, and analytics tools | ||
Awesome Marketing / Brand Management / Digital Asset Management (DAM) | |||
Bynder | Review - Digital asset management platform that helps brands create, manage, and distribute digital content efficiently | ||
Widen | Review - DAM platform that enables brands to organize, manage, and share their digital assets in a centralized location | ||
Canto | Review - User-friendly digital asset management solution for organizing and sharing visual content | ||
Brandfolder | Review - DAM software that offers a centralized location for managing and sharing brand assets securely | ||
Adobe Experience Manager | Review - Enterprise-level DAM solution that integrates with Adobe's Creative Cloud for seamless asset management and content creation | ||
Awesome Marketing / Blogs | |||
The Marketing Blog | A blog on Marketing Tools reviews | ||
Awesome Marketing Blog | Find anything about marketing | ||
Visit Blog | Offers information on inbound marketing, sales, and customer service strategies | ||
Visit Blog | Covers a range of digital marketing topics with actionable tips and guides | ||
Awesome Marketing / Podcasts | |||
Listen Here | A weekly discussion of what's new in marketing | ||
Listen Here | Covers marketing, social media, entrepreneurship by Gary Vaynerchuk | ||
Awesome Marketing / Online Resources and Courses | |||
Visit Coursera | Offers courses on digital marketing, social media marketing, and more from top universities | ||
Visit Google Digital Garage | Free online courses from Google on digital marketing, data and tech |