awesome-startup

Startup guide

A curated list of resources for entrepreneurs and software developers on building and running startups

sunglasses All the required resources to build your own startup

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Books
Quotes / Lessons / Videos for Entrepreneurs and Startups
For Entrepreneurs
Zero to One by Peter Thiel Notes on Startups, or How to Build the Future
Startup Notes
Hooked: How to Build Habit-Forming Products
The Lean Startup by Eric Ries
Business Model Generation by Alexander Osterwalder
The Startup Owner's Manual by Steve Blank The Startup Owner's Manual lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes
Running Lean by Ash Maurya A practical guide to the Lean Startup
Founders At Work by Jessica Livingston A collection of interviews about the early days of popular technology companies
The Founder's Dilemmas by Noam Wasserman Drawing on a decade of research, Noam Wasserman reveals the common pitfalls founders face and how to avoid them
Venture Deals by Brad Feld and Jason Mendelson
Venture Capitalists at Work by Tarang Shah and Sheetal Shah Venture Capitalists at Work: How VCs Identify and Build Billion-Dollar Successes offers unparalleled insights into the funding and management of companies like YouTube, Zappos, Twitter, Starent, Facebook, and Groupon. The venture capitalists profiled—among the best in the business—also reveal how they identify promising markets, products, and entrepreneurs
Traction: A Startup Guide to Getting Customers
Zero to One by Peter Thiel Notes on Startups, or How to Build the Future
Hello, Startup The "Hello, World" tutorial for building a startup
The Balanced Scorecard: Translating Strategy into Action The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. This is a great tool for all companies, but importantly early stage companies, to help them translate data to data execution into actionable and measurable outcomes, across the business
Good to Great: Why Some Companies Make the Leap and Others Don't Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck
The Innovator's Solution: Creating and Sustaining Successful Growth Helpful to growth stage companies who are moving beyond their initial successful product, provides a great framework for how to invest beyond the core
Tribes: We Need You to Lead Us Seth Godin stresses the importance and benefits of knowing your audience and staying hyper-focused on them to build a loyal following. “With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead
Rise of the Revenue Marketer - The role of Marketing has dramatically evolved over the last decade. Historically seen exclusively as a cost-center for the business, this shift tasks Marketing with generating revenue. This book highlights these changes and outlines the organizational structure necessary to drive this accountability and growth
Built to Last: Successful Habits of Visionary Companies Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond
Change the Culture, Change the Game: The Breakthrough Strategy for Energizing Your Organization and Creating Accountability for Results shows how leaders can achieve record-breaking results by quickly and effectively shaping their organizational culture to capitalize on their greatest asset-their people
Think Like a Founder Discover the good, the bad, and the ugly of succeeding with a tech startup from nine-time company founder Jothy Rosenberg
Think Like a CTO A book that shares the experience and advice of veteran CTOs and industry experts for handling IT crises, leading tech teams, and creating an inspiring vision for your company

Videos and Courses
How to start a startup (course)
Steve Jobs' Vision of the World (video)
Startup Talks
Startup Movies
How to Start a Startup
Y Combinator Universe
Y Combinator Startup Class
Y Combinator's startup School
Startup courses at Edx Learn how to start your new business venture with free online entrepreneurship and business development courses from MIT, IIMB and other top schools
Authors @Google: Eric Ries "The Lean Startup"
Marc Andreessen & Dave McClure: The Future of Startups, VC's, and Technology
Foundation 37 // David Byttow
How to Start a Startup - IIM A

General
The Lean Startup - Eric Ries (book)
Running Lean - Ash Maurya (book)
The Four Steps to the Epiphany - Steve Blank (book)
Sam Altman's blog
Startup advice, briefly
Paul Graham's essays
How to get startup ideas
Do thing's that don't scale
18 Mistakes that kill startups
How to raise money
High Output Management - Andrew S. Grove (book)
Patrick Lencioni Three business fables by that are powerful tools to be a better leader:
The Five Dysfunctions of a Team: A Leadership Fable by Patrick Lencioni Throughout the story, Lencioni reveals the five dysfunctions which go to the very heart of why teams even the best ones-often struggle. He outlines a powerful model and actionable steps that can be used to overcome these common hurdles and build a cohesive, effective team
The Five Temptations of a CEO: A Leadership Fable by Patrick Lencioni Patrick Lencioni delivers a provocative message. CEOs mainly have themselves to blame when things go wrong. If you're a CEO (or a manager for that matter), do you have the courage to face it? Doing so could change your future -- for the better
The Four Obsessions of an Extraordinary Executive: The Four Disciplines at the Heart of Making Any Organization World Class by Patrick Lencioni In this follow-up to his best-selling book, The Five Temptations of a CEO, Patrick Lencioni's focus is on a leader's crucial role in building a healthy organization--an often overlooked but essential element of business life that is the linchpin of sustained success

Resources
Product Hunt
Hacker News
Crunchbase
AngelList
BetaPage
StartupJohn

Accelerators
Alchemist Enterprise sales accelerator
YCombinator Seed funding for startups (from the creators of HackerNews)
500 Startups One of the top accelerators with a global presence
Techstars One of the world's leading accelerators offering a range of programs

Finance
Brex Banking for newly-founded tech startups made easy
Revolut Business Control your payments, company cards, expenses and more from one app
Ramp Cards, bills, payments, approvals, and more for startups

Reading
Ideas are just a multiplier of execution
Do things that don't scale by Paul Graham
Startup = Growth by Paul Graham
What startups are really like by Paul Graham
Startup Advice by Sam Altman
My Best Advice for Entrepreneurs: Learn to Speak
Paul Graham on Building Companies for Fast Growth
The 30 Best Pieces of Advice for Entrepreneurs in 2013
The Dentist Office Software Story
27 books every startup ought to read by Hiten Shah

Engineering
Argonaut Deploy apps and infrastructure on your cloud in minutes. Support for custom and third-party app deployments on Kubernetes and Lambda environments. Free forever startup tier allows unlimited apps and deployments for 5 environments and 2 users
Datadog Modern app monitoring and security for applications
The one cost engineers and product managers don't consider
Spurwing Software Engineering and Development is expensive and delicate. Use instead of reinventing the wheel when it comes to time management solutions. Spurwing is like Stripe but for appointment scheduling. This API makes it easy to add robust appointment booking and calendaring features to any application. The Spurwing API is a secure and feature-rich, accessible product for building custom solutions, product integrations, scheduling and calendaring widgets. You are only limited by your own imagination. Reach out to for an intro call

Venture Capital and Raising Money
Black Swan farming by Paul Graham
How to convince investors by Paul Graham
Breaking Down a Typical VC/Startup Diligence Process
Fundraising Mistakes Founders Make
Pitch Decks for VCs - You’re doing it wrong.
Raising Capital: This is the Advice We Give Our Founders
Free Startup Pitch Deck Templates for Figma

Marketing Sales & Metrics
The Pmarca Guide to Startups, part 4: The only thing that matters
Startup Metrics for Pirates by Dave McClure
How New User Acquisition Channels Drive Change
Guide to SaaS metrics by David Skok
Free Marketing guides by Kissmetrics
Elements of a viral launch page by SmashingMagazine
Self-Service SaaS: A Beginner’s Guide to Maximizing Growth There aren’t many resources available that thoroughly outline the basics of managing self-service revenue at a SaaS company, but Chargebee does a nice job of it in this guide. By explaining the basics, providing a framework, including real-world examples from the SaaS space, and linking out to additional resources this asset is a solid place to start!

Task Management & Collaboration
Asana Track your team's work & manage projects
Trello Create and manage kanban boards
Todoist The to do list to organize work & life
Monday.com One platform, better teamwork
Taskade Collaborative task lists and outlines
Airtable Build flexible spreadsheets that behave like a database
Jira Issue tickets, keep track of progress and plan your agile projects
Microsoft Teams Business communication platform that offers workspace chat, videoconferencing, file storage and 3rd party app integration
Wire The most secure collaboration platform
Feedbear Prioritize feature requests to build your roadmap
Notion All-in-one workspace for notes, tasks, wikis, and databases
Logit.io Collaborative visualisation platform with no limits on the number of users or teams

Marketing Tools
Buffer Social Media analytics and Scheduling
BuzzSumo Find Most Shared Content and Key Influencers
QuickTwit Tools for finding Trends in Topics
Hootsuite Social Media Management Tools
SocialBlade Social Media Statistics
IFTTT Create custom triggers to automate social media workflows
Zapier Alternative to ifttt : triggers based automated workflows
Phantombuster Automate social media via webscraping
QApop Find relevant Quora questions to answer
Smartlook Understand how people interact with your website and improve conversion
SocialDog All-in-one Twitter marketing tool

Coworking & Virtual Offices
WeWork
Regus
Staples Studio
Canada Virtual Office

Leadership & People
How to Start a Movement 3 minute video drawing parallels to leadership and the importance of the people that follow the leader. Critical for a start-up to achieve and maintain alignment
Employee Engagement: The Wonder Drug For Customer Satisfaction short article showing the high correlation between employee engagement and customer satisfaction. Satisfied customers and happy/engaged employees produce the most amazing start-ups - or any type of company for that matter

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